For the first time ever, Birds Eye is replacing the iconic captain mascot on its seafood packaging with an image of one of its customers. For a limited time, 24-year-old Charlotte Carter-Dunn from Gloucestershire will be appearing on the brand's products, thanks to a competition about the best ways to use a freezer to cut back on both a grocery budget and food waste. The competition kicked off earlier this year with Iceland and it aimed to celebrate "the nation’s real-life household heroes."
At a time when many people are extra conscious about keeping their pantries and freezers well stocked with food, the brand hopes that the frozen tips shared by household heroes will inspire shoppers to see how they can save both money and reduce waste in the kitchen.
Image Credit: Bird's Eye