Birds Eye and Tefal Partnered for 'A Better Everyday' Campaign
Michael Hemsworth — October 10, 2025 — Marketing
References: birdseye & scottishgrocer
Birds Eye and Tefal have announced a partnership in the UK for 'A Better Everyday' campaign to reinforce the versatile nature of air fryer-made meals. The strategic partnership brings together many of Birds Eye's air fryer-ready products and Tefals cooking appliances as a way to prioritize their inherent cohesion. The campaign includes showcasing just how much can be done with an air fryer, even going as far to create traditional meals in a decidedly lower effort and lower time manner.
Marketing Director at Tefal UK Patrick Lucereau spoke on the Birds Eye and Tefal partnership saying, "With air fryers now the UK’s third most-used appliance, it’s clear that smart cooking is becoming a staple in modern kitchens and our partnership with Birds Eye is about helping consumers unlock the full potential of their appliances. By using quality frozen ingredients to create meals that are quick, tasty and balanced and providing an air fryer which is matched to their unique needs, we’re making mealtimes easier and better for families across the UK.“
Marketing Director at Tefal UK Patrick Lucereau spoke on the Birds Eye and Tefal partnership saying, "With air fryers now the UK’s third most-used appliance, it’s clear that smart cooking is becoming a staple in modern kitchens and our partnership with Birds Eye is about helping consumers unlock the full potential of their appliances. By using quality frozen ingredients to create meals that are quick, tasty and balanced and providing an air fryer which is matched to their unique needs, we’re making mealtimes easier and better for families across the UK.“
Trend Themes
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Air Fryer Versatility — The campaign highlights the versatility of air fryers, which are increasingly enabling consumers to prepare traditional meals with less time and effort.
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Smart Cooking Solutions — Collaborations like that of Birds Eye and Tefal underscore the growing relevance of smart cooking solutions designed to enhance ease and efficiency in meal preparation.
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Convenience-focused Partnerships — Strategic partnerships aimed at simplifying mealtime indicate a rising trend of industries uniting to prioritize convenience in consumer products.
Industry Implications
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Home Appliance Industry — Innovations in kitchen appliances are driving the home appliance industry forward as they cater to consumer demands for more efficient cooking methods.
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Frozen Food Sector — The collaboration between Birds Eye and Tefal highlights growth opportunities in the frozen food sector that enhance product utility through technological integration.
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Consumer Electronics — The increasing prevalence of smart kitchen devices emphasizes the rapid evolution and dynamism within the consumer electronics space, driven by a focus on usability and efficiency.
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