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Greek Yogurt Dessert Bars

These Skinny Cow Frozen Greek Yogurt Bars are Indulgently Low-Calorie

— February 9, 2017 — Lifestyle
Released as part of the brand's new packaging and branding look, the Skinny Cow Frozen Greek Yogurt Bars are an indulgently yet low-calorie option created for ice cream fans to enjoy.

The new frozen yogurt bars have five-grams of protein each and have a caloric content of about 100 per bar. The flavors included in the new launch are the Salt-Kissed Caramel variety and the Chocolate Fudgetastic Swirl option. The new frozen dessert bars are positioned as a product for consumers who are looking for ways to maintain their preference for indulgence without having to consume the high-calorie options out there.

The Skinny Cow Frozen Greek Yogurt Bars are set to launch in the US now and come in packs of four.
Trend Themes
1. Low-calorie Frozen Desserts - Disruptive innovation opportunity: Develop innovative flavors and packaging options for low-calorie frozen desserts to cater to health-conscious consumers who still want a sweet treat.
2. Protein-packed Snacks - Disruptive innovation opportunity: Create protein-packed snack options in the frozen dessert category to capitalize on the growing demand for convenient and nutritious treats.
3. Brand Refresh and Rebranding - Disruptive innovation opportunity: Offer branding and packaging services to companies looking to revamp their image and attract new customers with refreshed product lines.
Industry Implications
1. Frozen Dessert - Disruptive innovation opportunity: Develop technology to create innovative frozen dessert formulations, such as Greek yogurt bars, that meet consumer demand for healthier alternatives.
2. Food Packaging - Disruptive innovation opportunity: Invent sustainable and eco-friendly packaging solutions for the food industry, specifically for frozen dessert products.
3. Health Food Manufacturing - Disruptive innovation opportunity: Invest in research and development to create innovative and tasty low-calorie snacks, like frozen Greek yogurt bars, to cater to health-conscious consumers.
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