At first glance, the 'Primed' beer packaging designs might look as though they belong at the paint store but the reality is that they are an innovative design intended to hold brews. Blending a love for painting and beer, the 'Primed' packaging is the design work of Lauren Smyth and uses playful language to enhance the sense of fun surrounding the design.
Featuring two sizes including a quart and a gallon, the 'Primed' beer packaging designs are color coded to correspond to the kind of beer within. This attention to detail helps to draw in consumers based on curiosity as well as preconceived preferences about what kind of beer they like. The final product is unexpectedly interesting and correlates the product to an experience before it has even been consumed.