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Smarty Pants Water Taps into Kids Desires to Outwit Adults

 - May 10, 2016
References: smartypantswater
Smarty Pants Water is a fun brand that aims to increase water consumption in children by honing in on their desire to outwit the adults that surround them on a daily basis. The name is derived from a playful term defined by the Merriam-Webster dictionary as "a person who talks and behaves like someone who knows everything."

With this in mind, it's clear that Smarty Pants Water will appeal to this type of personality trait. The design of the bottle is just as playful and also geared towards children with the use of bright colors and cartoonish imagery. Created by a Toronto-based company with water sourced out of Quebec, Smarty Pants Water is a clever and creative way to encourage healthy habits.