Drawing inspiration from milk packaging bottles and cartons, the 'Hole Bottle' is the design work of Hyeonmin Lee, Yuri Seo and Yeonjung Kang.
The height parameters required for shipping bottles leaves a lot of variance and thus waste space that could otherwise be filled with product. The 'Hole Bottle' looks to take this into consideration with a design that incorporates the cap design into the base to make stacking inherently part of the picture.
When stacked, the 'Hole Bottle' will require up to 71% less height and help to reduce the space for stacking by 85%. While the packaging and shipment is not very eco-friendly, the design could provide ample efficiency support for the CPG beverage market.
The 'Hole Bottle' packaging bottle design is the work of the trio for a school project at the Hongik University located in Sejong, South Korea.
Key Themes Behind This Trend
- Shipping Efficiency
- The 'Hole Bottle' could inspire the development of other shipping-friendly packaging designs that optimize space.
- Stackable Packaging
- Incorporating cap designs into the base of packaging bottles could inspire new innovative packaging designs for various industries.
- Eco-friendly Packaging
- The 'Hole Bottle' could stimulate the development of packaging that is both shipping-friendly and eco-friendly.
Where This Applies
- Beverage Industry
- The 'Hole Bottle' could drive packaging innovation in the beverage industry to develop more shipping-friendly designs.
- Consumer Packaged Goods Industry
- The 'Hole Bottle' design could provide efficiency support for the CPG beverage market, and may inspire other industries to adopt more practical packaging designs.
- Shipping and Logistics Industry
- New packaging designs like the 'Hole Bottle' could impact the shipping and logistics industry by optimizing space in transportation, reducing costs and minimizing environmental effects.
