Drawing inspiration from milk packaging bottles and cartons, the 'Hole Bottle' is the design work of Hyeonmin Lee, Yuri Seo and Yeonjung Kang.
The height parameters required for shipping bottles leaves a lot of variance and thus waste space that could otherwise be filled with product. The 'Hole Bottle' looks to take this into consideration with a design that incorporates the cap design into the base to make stacking inherently part of the picture.
When stacked, the 'Hole Bottle' will require up to 71% less height and help to reduce the space for stacking by 85%. While the packaging and shipment is not very eco-friendly, the design could provide ample efficiency support for the CPG beverage market.
The 'Hole Bottle' packaging bottle design is the work of the trio for a school project at the Hongik University located in Sejong, South Korea.