The branding of these patterned tea boxes is the work of creative agency Typical Organization. The studio's latest project is titled 'New Tea Ceremony' and is created for tea company Elixir.
Described as elixirs that contribute to longevity and quality of life, this range of green and black teas includes delicious blends that are infused with flavors like earl grey and passionfruit as well as cinnamon and orange among others.
Each tea variety is packaged in a differently colored tea box and boasts an abstract image of a cup. Differing from triangular to rounded, each cup graphic is placed atop a highlighter-hued backdrop and boasts Elixir's signature insignia -- a logo that is showcased in crisp white font and a black backdrop.