Looking to help give the classic brand a boost, the Campbell's Soup 'Cans of Positivity' campaign helps correlate a feeling or experience to the simple act of enjoying soup.
Developed by Y&R Kuala Lumpur, the campaign focuses on packaging for the brand's various soups that are designed to help send a positive message. Slogans like 'Campbell's Fills Lonely Nights' and 'Campbell's Cures Home Sickness' are just a few examples of the campaign as a way to correlate experiences to the brand.
It's a tough job to help reinvigorate classic brands like Campbell's as the products are usually near and dear to many hearts. The Campbell's Soup 'Cans of Positivity' campaign helps to satisfy existing customers and draw in new or lost ones as well.
Emotional Experience Soup Packaging
More Stats +/-
Branded Soup Pop-Ups
Single-Serve Soup Pods
See-Thru Soup Packaging
Canned Soup Skateboards
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.