The Campbell's Soup 'Cans of Positivity' Campaign is Friendly

 - May 10, 2016
References: yr & thedieline
Looking to help give the classic brand a boost, the Campbell's Soup 'Cans of Positivity' campaign helps correlate a feeling or experience to the simple act of enjoying soup.

Developed by Y&R Kuala Lumpur, the campaign focuses on packaging for the brand's various soups that are designed to help send a positive message. Slogans like 'Campbell's Fills Lonely Nights' and 'Campbell's Cures Home Sickness' are just a few examples of the campaign as a way to correlate experiences to the brand.

It's a tough job to help reinvigorate classic brands like Campbell's as the products are usually near and dear to many hearts. The Campbell's Soup 'Cans of Positivity' campaign helps to satisfy existing customers and draw in new or lost ones as well.