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39 Cause Marketing Innovations

From Data-Donating Refugee Ads to Charitable Beer Campaigns

— July 22, 2016 — Social Good
These cause marketing innovations range from data-donating refugee ads to charitable beer campaigns that aim to raise awareness about water conservation while helping to make fresh water available to those in the developing world.

In addition to a myriad of charitable business initiatives like UBER's UberPuppies promotion -- an initiative the delivered puppies to offices around North America in hopes of finding shelter dogs a home -- other standouts include social good innovations like Cambodia's 'Let’s Read!' campaign that makes education more accessible for those without the funds for books. The initiative centers around a digital library and provides underprivileged kids with ebooks that help to further their learning.

Additional cause marketing innovations include charitable craft beers and philanthropic photography platforms that encourage social media influencers to link their content with a local charity -- allowing for socially conscious and charitable posts.
6.3
Score
Popularity
Activity
Freshness
39
Empowering Clothing Drives
Empowering Clothing Drives
The Bay Street Suit Challenge Promotes Economic Independence Of Women
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38
Rainforest Protection Campaigns
Rainforest Protection Campaigns
Brother's Latest Initiative Aims to Safeguard 2000 Acres of Trees
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37
Charitable Valentine's Day Promotions
Charitable Valentine's Day Promotions
This Campaign Helps Children Born with Facial Differences
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36
Charitable Photo Donations
Charitable Photo Donations
Flickr's Pic Aid Lets Users Donate a Photo to Charity
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35
Animal-Protecting Condoms
Animal-Protecting Condoms
PETA Worked to Combat Animal Hunting with a Facetious Line of Condoms
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34
Charitable Beer Campaigns
Charitable Beer Campaigns
Stella Artois and Matt Damon Encourage People to Buy a Lady a Drink
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33
Online Hunger Campaigns
Online Hunger Campaigns
Hellofood's World Food Day Campaign Makes a Donation for Every Online Post
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32
Charitable Sci-Fi Communities
Charitable Sci-Fi Communities
Star Wars' 'Force for Change' Initiative Lets Fans Help The Needy
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31
Streamlined School Supply Drives
Streamlined School Supply Drives
Clorox's Charitable Drive Aims to Support School Supply Shopping
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30
Charitable Cheese Packaging
Charitable Cheese Packaging
The Primula Just Say Cheese Wrappers Raise Money for Make-A-Wish
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29
Charitable Digital Libraries
Charitable Digital Libraries
This Campaign Seeks to Provide Books for Underprivileged Students
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28
Celebrity-Led Clean Water Campaigns
Celebrity-Led Clean Water Campaigns
The #BeyGood Campaign Tackles Flint's Water Crisis
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27
Matchmaking Donor Campaigns
Matchmaking Donor Campaigns
This Organ Donation Campaign Uses Tinder to Captivate Young Audiences
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26
Data-Donating Refugee Campaigns
Data-Donating Refugee Campaigns
Three Sweden Lets Customers Donate Their Leftover Data to UNHCR
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25
Recycled Clothing Campaigns
Recycled Clothing Campaigns
H&M's 'Comeback Clothes' Cleans Up Closets and Landfills
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24
Charitable Fundraising Platforms
Charitable Fundraising Platforms
Generosity.com Lets You Raise Money For Charitable Causes
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23
Humanitarian Video Game Festivals
Humanitarian Video Game Festivals
The Games for Change Festival Links Gaming With Social Good
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22
Malaria-Fighting Pop-Up Bars
Malaria-Fighting Pop-Up Bars
Fever-Tree's Gin and Tonic Pop-Up Marks World Malaria Day
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21
Charitable Dog Deliveries
Charitable Dog Deliveries
The 'UberPuppies' Promotion Celebrates the Annual Puppy Bowl
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20
Philanthropic Pet Campaigns
Philanthropic Pet Campaigns
Nutram's #BetterTogether Campaign Features Flixels of Dogs and Owners
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19
Charitable Craft Beers
Charitable Craft Beers
The 'Two Fingers Brewing Co.' Uses Beer Profits to Fund Cancer Research
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18
Social Good Mobile Games
Social Good Mobile Games
This Digital Game is Based on the Work of Doctors Without Borders
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17
Disney Character Photo Campaigns
Disney Character Photo Campaigns
Disney's #ShareYourEars Campaign Supported a Charitable Cause
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16
Charitable Soup Contests
Charitable Soup Contests
Campbell’s Chunky Wants You to Create a Soup for a Good Cause
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15
Philanthropic Photography Platforms
Philanthropic Photography Platforms
The Site Connects Charities & Socially Conscious Photographers
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14
Charitable Back-to-School Supplies
Charitable Back-to-School Supplies
The Whole Foods Market x PBS KIDS Campaign Benefits Young Minds
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13
Factory Fundraising Initiatives
Factory Fundraising Initiatives
Everlane's Black Friday Campaign Redirects Funds to Help Workers
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12
Charitable Barefoot Campaigns
Charitable Barefoot Campaigns
The TOMS #withoutshoes Donate Shoes for Each Posted Foot Picture
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11
Socially Impactful Brand Agencies
Socially Impactful Brand Agencies
Hijinx Strategies Focuses on Promoting Socially Good Campaigns
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10
Ugly Produce Campaigns
Ugly Produce Campaigns
The Ugly Fruit & Veg Social Campaign Discourages Food Waste in America
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9
Wildlife-Benefiting Watches
Wildlife-Benefiting Watches
The Oliwer Lion Timepiece Collection Benefits the LionAid Organization
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8
Crowdsourced Giving Platforms
Crowdsourced Giving Platforms
The 'Giveafish' Project Allows Users to Buy Gifts for Those in Need
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7
Charitable Doll Collections
Charitable Doll Collections
The cuddle + kind Collection Provides 10 Meals for Every Toy Sold
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6
Touchless Donation Posters
Touchless Donation Posters
Oxfam's Contactless Donation Stations Support NFC-Enabled Devices
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5
Charitable Leftover Campaigns
Charitable Leftover Campaigns
The United Nations World Food Programme Ad Shows a Little is a Lot
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4
Social Good Hotels
Social Good Hotels
Every Facet of 'The Purpose Hotel' Supports Meaningful Causes in the World
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3
Charitable Retail Installations
Charitable Retail Installations
The Bombas & Gap Campaign Consists of a Good Deed-Powered Machine
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2
Celebrity Anti-Poaching Campaigns
Celebrity Anti-Poaching Campaigns
Cara Delevingne Modeled Painted Photography for Animal Rights
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1
Charitable Micro-Homes
Charitable Micro-Homes
TaskRabbit's New Campaign Puts a Time Limit on the Construction of a Home
<