Footwear brand TOMS Shoes is well-known for its social good efforts, and the brand recently put together a challenge campaign that prompts consumers to share barefoot pictures of their feet on social media using the caption #withoutshoes. For every pictured shared, the brand promises to donate a pair of its canvas shoes to children in need. The campaign is part of the yearly TOMS One Day project that aims to provide children living in poverty with footwear.
The campaign is launched through social media and it capitalizes on the popularity of taking photos of one's feet in different settings. This makes the campaign user-friendly, allowing consumers to play around with layout and style to suit their own feeds. TOMS aims to send 100,000 shoes in total to 10 different third world countries.
Charitable Barefoot Campaigns
More Stats +/-
Empathetic Virtual Reality Retail
Social Business Funds
Next-Gen Pop-Up Shops
Poverty-Relieving Design Partnerships
Culturally Inspired Flagship Stores
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.