Hijinx Strategies is a Toronto-based public relations and marketing agency with a difference -- it only works on campaigns that have a socially good element to them, whether they are charitable efforts, public awareness drives, knowledge expansion ventures or socially sound business initiatives. The agency is led by Jillian Bowman, who wanted to leverage over two decades of industry experience to help make a difference in the community.
The firm refers to its people -- designers, experiential marketing mavens and media producers -- as 'impact instigators'; these strategic instigators help clients find the perfect blend of public relations, social media, sponsorship, paid media and other tools to achieve meaningful and profitable results.
Hijinx prides itself on running its operations efficiently in order to mitigate overhead, thereby reducing clients' costs and optimizing its own resources. In addition to having an indirect impact on the community via its work with clients, Hijinx also manages to donate a portion of its own profits towards supporting an array of non-profit initiatives.
The world of public relations and marketing is often perceived negatively by people who associate it with propaganda and spin in search of profits. However, Hijinx Strategies is showing that it's absolutely possible to run an ethically sound and socially sensitive PR and marketing agency in sustainable fashion without compromising on profits.
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