In honor of World Food Day, the online food delivery marketplace called 'Hellofood' launched a campaign that aims to combat world hunger. Through the use of social media, the campaign titled 'You Say. We Give.' will donate food to those in need.
Hellofood will use its app delivery service to ask those who order to donate one of five grocery items. When the user makes their selection, Hellofood will donate one kilogram of that product to the St. Thomas Barnardo Children’s Home. Additionally, users will have the option to share their post on Facebook. When a post is shared via social media, the order will automatically double.
This heartwarming campaign is combing social good with social media to bring awareness to a life-changing global crisis. Although World Food Day takes place solely on October 16th, this particular campaign will last until October 22nd.
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