McDonald’s Canada Launches ‘The Giving Page’ to donate to Food Banks Canada
Grace Mahas — December 13, 2022 — Marketing
References: www4.mcdonalds
McDonald's Canada has launched a new initiative called 'The Giving Page' to support Food Banks Canada. With this new website, each unique page visit will convert into a meal that Food Banks Canada will provide to a family in need.
Approximately 1.5 million Canadians visited a food bank this year, with one-third of them being children, according to Food Banks Canada's Hunger Count Report. As a part of Canadian communities since 1967, McDonald's knows that being part of communities means doing things to help each other out where support is needed the most.
The website is an easy way for Canadians to join efforts and help families in need. All you have to do is visit the website and click on the page. Support McDonald's Canada and Food Banks Canada by visiting The Giving Page today and help provide a meal to a family in need this holiday season.
Image Credit: McDonald’s Canada
Approximately 1.5 million Canadians visited a food bank this year, with one-third of them being children, according to Food Banks Canada's Hunger Count Report. As a part of Canadian communities since 1967, McDonald's knows that being part of communities means doing things to help each other out where support is needed the most.
The website is an easy way for Canadians to join efforts and help families in need. All you have to do is visit the website and click on the page. Support McDonald's Canada and Food Banks Canada by visiting The Giving Page today and help provide a meal to a family in need this holiday season.
Image Credit: McDonald’s Canada
Trend Themes
1. Philanthropic Technology - Creating accessible and easy-to-use donation websites linking food banks and restaurants to larger community programs can be a profitable and impact-driven way for quick-service restaurants to provide support during times of crisis.
2. Community-engagement Giveback Initiatives - Introducing creative ways of community engagement initiatives like 'The Giving Page' helps to create a sense of loyalty and empathy amongst potential and existing customers, opens up opportunities for creating impactful partnerships, and ultimately improves brand reputation.
3. Sustainability Holistic Approach - Restaurants that consider environmental, social and economic sustainability can reduce food waste, save money on disposal costs, build connections with community members and improve social responsibility scores.
Industry Implications
1. Quick-service Restaurants (qsrs) - QSRs can continue to build and maintain relationships with their customers and increase returns while also playing an active role in the community by supporting hunger relief efforts.
2. Food Banks - Food Banks can engage with restaurants and other local partners as a sustainable way to increase donations and build a more interconnected and efficient food donation solution both on and offline.
3. Technology Providers - Tech companies have the opportunity to create and market customizable, mobile-responsive donation platforms that can aid in engaging potential donors in supporting local food banks and other community-focused initiatives.
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