On August 18th, A&W is hosting its 14th annual Burgers to Beat MS Day. The event will donate $2 from every Teen Burger sold to the MS Society of Canada. With an impressive fundraising goal of $1.5 million, A&W is on a mission to create positive change within the MS community and help envision a world free of MS. Over the last 13 years, Burgers to Beat MS Day has raised over $17 million.
In addition, from now through Thursday, guests can also raise funds by choosing to round up their bill with any purchase or by making an online donation at BurgersToBeatMS.ca. According to a recent survey, "Canada has one of the highest rates of MS in the world. Approximately 1 in every 400 Canadians live with MS – more than 90,000 people in Canada."
Image Credit: A&W
Why This Trend Is Growing
- Social Impact Marketing
- More businesses can incorporate social impact initiatives into their marketing campaigns to create positive change and increase brand loyalty.
- Cause Marketing Partnerships
- Partnering with non-profits can lead to mutually beneficial relationships between businesses and charitable organizations, while also improving community welfare.
- Donation Matching Campaigns
- Matching donations from customers can incentivize charitable giving and increase awareness about community causes and social issues.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can leverage social impact marketing to drive sales and improve community welfare through cause-driven campaigns.
- Non-profit
- Non-profits can build cause marketing partnerships with businesses to achieve fundraising goals and raise awareness about community causes and social issues.
- Retail
- Retail businesses can incorporate donation matching campaigns into their marketing strategies to give back to community causes, incentivize charitable giving, and show customers that their brand is socially responsible.
