A&W Canada is hosting its 16th annual Burgers to Beat MS Day on August 22, where $2 from every Teen Burger sold will be donated to MS Canada. Multiple sclerosis, a neurological disease affecting the central nervous system, has a significant impact in Canada, with high rates of diagnosis. This initiative, which has raised over $20 million since its inception, supports Canadians living with multiple sclerosis by funding research and programs to improve their quality of life.
The event encourages customers to contribute by purchasing a Teen Burger, rounding up any purchase, or donating online or through delivery apps. The funds raised at Burgers to Beat MS Day will support MS Canada’s programs and research, providing resources, advocacy, and community support. This initiative also includes educational and advocacy efforts to help those affected by MS.
Image Credit: A&W Canada
Key Themes Behind This Trend
- Cause-marketing Campaigns
- $2 from every Teen Burger sold aids MS Canada, driving consumer participation through charitable promotions.
- Consumer-driven Donations
- Customer involvement is heightened by opportunities to round up purchases or donate via online and delivery platforms.
- Corporate-social Responsibility
- A&W's annual fundraising integrates social causes into its business model, elevating brand loyalty and public image.
Where This Applies
- Fast-food Industry
- A&W Canada leverages its menu to support charitable causes, combining product sales with impactful social initiatives.
- Nonprofit Organizations
- MS Canada collaborates with corporate partners to drive funding, awareness, and advocacy through innovative fundraising events.
- Food Delivery Services
- Partnerships with delivery apps enable easy consumer donations, broadening the reach and impact of charitable campaigns.
