In order to bring awareness to a life-threatening disease on World Malaria Day, Fever-Tree set up a pop-up bar in London's Finsbury Avenue Square. The bar served drinks made with Fever-Tree mixers and all proceeds were donated to the Malaria No More UK charity.
While it's possible for any brand to host a social good stunt of this nature, Fever-Tree's involvement is of special significance, since tonic water was once used as a malaria treatment. This anti-malaria cure used to come from the Fever-Tree, which is where the brand gets its name.
Each limited-edition metallic bottle was priced at the same amount it takes to deliver a mosquito net to a mother and child in areas where malaria continues to prevail today.