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Top 50 Brand Activations in May

From Impromptu Rapper Pop-Ups to Mix-and-Match Cereal Tastings

— May 28, 2016 — Marketing
The top May 2016 brand activations include a variety of experiential marketing campaigns that sought to engage consumers going about their daily routines.

Ahead of the drop of his latest album 'VIEWS,' Toronto-born rapper and entertainer Drake hosted a series of pop-up shops in several cities across North America. The complementary pop-ups offered fans a chance to get their hands on a free 'VIEWS' tee shirt in white, with Drake even stopping by the Toronto shop to help distribute the merchandise.

PepsiCo USA and Manhattan retail hub STORY have teamed up to host a month-long pop-up that lets consumers explore the brand's emoji-inspired campaign, PepsiMojis. The pop-up is set inside STORY's 2000-square-foot facility and will invite guests to peruse a mixture of for-sale merchandise and various activities.
6.8
Score
Popularity
Activity
Freshness
50
Adventurous Sleeping Stunts
Adventurous Sleeping Stunts
Icebreaker Marks Its New Store Launch with a Daring Publicity Stunt
<
49
Caribbean Cuisine Pop-Ups
Caribbean Cuisine Pop-Ups
The Caribbean Fusion Pop-Up Taster Celebrates Popular Island Dishes
<
48
Experiential Literature Pop-Ups
Experiential Literature Pop-Ups
Audible and Cityreads Bring Greater Dimension to Books
<
47
Co-Branded Pool Parties
Co-Branded Pool Parties
This Pop-Up Pool Party Event Spotlights Two American Businesses
<
46
Equalizing Bakery Promotions
Equalizing Bakery Promotions
This Bakery is Celebrating Equal Pay Day 2016 by Charging Women Less
<
45
Gluten-Free Lifestyle Festivals
Gluten-Free Lifestyle Festivals
The Gluten-Free Garage is a Pop-Up Marketplace for Celiac Foodies
<
44
Melting Neon Billboards
Melting Neon Billboards
This Neon Billboard Made from Ice Encourages People to Thaw Out in Mexico
<
43
Sci-Fi Culinary Pop-Ups
Sci-Fi Culinary Pop-Ups
'The Fork Awakens' is a Star Wars-Themed Pop-Up Set to Open This Summer
<
42
Malaria-Fighting Pop-Up Bars
Malaria-Fighting Pop-Up Bars
Fever-Tree's Gin and Tonic Pop-Up Marks World Malaria Day
<
41
Impromptu Rapper Pop-Ups
Impromptu Rapper Pop-Ups
Drake's Views Pop-Up Promoted the Rapper's Newest Album Release
<
40
Next-Gen Hair Dryers
Next-Gen Hair Dryers
Hair Stylist Matthew Collins Trials the Dyson Supersonic Hair Dryer
<
39
Urban Island Pop-Ups
Urban Island Pop-Ups
Tommy Hilfiger Created a Pop-Up Island in Milan's Tortona District
<
38
Immersive Park TV Screenings
Immersive Park TV Screenings
ITV Hosted Exclusive Screenings of 'The Durrells' in Hyde Park
<
37
Vegetarian Offshoot Pop-Ups
Vegetarian Offshoot Pop-Ups
Pret a Manger is Experimenting with a Meat-Free Restaurant Concept
<
36
Travelling Pop-Up Diners
Travelling Pop-Up Diners
The One Star House Party Dinners Take Place in Airbnbs Around the World
<
35
Avocado-Themed Pop-Ups
Avocado-Themed Pop-Ups
Whirlpool is Hosting Avocado Brunch Events to Engage with Consumers
<
34
Anime Princess Pop-Ups
Anime Princess Pop-Ups
This Sailor Moon Pop-Up Pays Tribute to the Iconic Anime Series
<
33
Scandinavian Car Pop-Ups
Scandinavian Car Pop-Ups
Volvo's Café Helps Guests Refuel After Viewing S90 and V90 Models
<
32
Artful Fantasy Exhibits
Artful Fantasy Exhibits
This Game of Thrones Exhibition Marks the Show's Sixth Season
<
31
Drink Matchmaking Events
Drink Matchmaking Events
A World of Gin's 'Ginder' Event Matches Drinker with a Gin and Tonic
<
30
National Egg Hunt Events
National Egg Hunt Events
This Cadbury Easter Campaign Included Egg Hunts Across the UK
<
29
Board Game Installations
Board Game Installations
Giant Monopoly at Trafalgar Square Marks the London Games Festival
<
28
Underground Gaming Events
Underground Gaming Events
PlayStation's Pop-Up Let Fans Play VR Games Before Its Headset Release
<
27
Steampunk-Style ATMs
Steampunk-Style ATMs
CIB Bank's 'Bankomat' is a Cash Machine Inspired by the 1800s
<
26
Taiwanese Burger Pop-Ups
Taiwanese Burger Pop-Ups
The New In-N-Out Pop-Up Brings the American Burger Chain to Taiwan
<
25
Consumer-Invited Flavor Events
Consumer-Invited Flavor Events
Häagen-Dazs is Offering a Chance to Attend Its Spring Flavor Launch
<
24
Ambient Wellness Events
Ambient Wellness Events
Starbucks and Philips Hosted the Energy Up Cafe in the Netherlands
<
23
Ice Cream Parlor Pop-Ups
Ice Cream Parlor Pop-Ups
Häagen-Dazs Introduces an Ice Cream Tasting Experience to Melbourne
<
22
Experiential Fitness Events
Experiential Fitness Events
CLIF Bar's VIP Workout Prepared Toronto for the WWF CN Tower Climb
<
21
Cumbersome Truck Stunts
Cumbersome Truck Stunts
This Volvo Truck Stunt Showcases the FH16 Trucks' Crawler Gear System
<
20
Multi-Room Dessert Parties
Multi-Room Dessert Parties
Magnum's London Ice Cream Party Includes Drinks, Sweets and Music
<
19
Ancient VR Cereal Launches
Ancient VR Cereal Launches
Kellogg’s Ancient Legends Held Tastings Enhanced with Virtual Reality
<
18
Pop-Up Cocktail Lounges
Pop-Up Cocktail Lounges
The Cumberland Pop-Up Bar Offers Signature Drinks and Cocktails
<
17
Branded Emoji-Themed Pop-Ups
Branded Emoji-Themed Pop-Ups
Pepsi's New 'Have Fun' Pop-Up Showcases the Brand's Custom PepsiMojis
<
16
Pop-Up Styling Stations
Pop-Up Styling Stations
L'Oréal is Introducing 'Studio Pro' with a Complimentary Styling Service
<
15
Cherry Blossom Bars
Cherry Blossom Bars
Suntory's London Whiskey Bar Celebrates Japan's Sakura Season
<
14
Double Decker Cafes
Double Decker Cafes
Junction Coffee is a Mobile Coffee Shop Set on a Two-Storey Bus
<
13
Shark-Infested Underwater Bedrooms
Shark-Infested Underwater Bedrooms
This Airbnb Aquarium Suite is the Brand's Latest Contest
<
12
Gamified Stadium Experiences
Gamified Stadium Experiences
This Chromecast Promo Engaged an Entire Arena of NHL Fans
<
11
Narrative Experiential Tv Campaigns
Narrative Experiential Tv Campaigns
This Mr Robot Campaign Sent Fans Hunting for Hidden Cash Drops
<
10
Fictional Beauty Brands
Fictional Beauty Brands
The Timeless Pop-Up Brings Attention to Elective Egg Freezing in London
<
9
Mix-and-Match Cereal Tastings
Mix-and-Match Cereal Tastings
Nestle Cereals Has Launched a Mix and Match Breakfast Kiosk
<
8
Gold-Painted Pubs
Gold-Painted Pubs
John Smith's Golden Ale Inspires the Creation of a Pop-Up Golden Pub
<
7
Delivery Van Showrooms
Delivery Van Showrooms
The Salone Del Automobile Installation is Housed Inside a Delivery Van
<
6
Members-Only Pop-Up Shops
Members-Only Pop-Up Shops
The Jordan Brooklyn Pop-Up is Temporarily Open in Flatbush
<
5
Interactive Football Cleat Launches
Interactive Football Cleat Launches
This Puma Tricks Event Launched the Shoe in London
<
4
Luxury Travel Pop-Ups
Luxury Travel Pop-Ups
'The Carry-On' is Pop-Up Series from High-End Retailer Kit and Ace
<
3
Immersive Tequila Event Tastings
Immersive Tequila Event Tastings
The Art of Patron Event Series Launched in London's Shoreditch
<
2
Beauty Pop-Up Launch Parties
Beauty Pop-Up Launch Parties
The Good Ship Benefit in London Opened Its Doors with a VIP Event
<
1
Sensorial Bubble Wrap Parties
Sensorial Bubble Wrap Parties
This Multi-Sensory Brand Activation Was Hosted by Cadbury Dairy Milk
<