A recent partnership between Häagen-Dazs and Liberty London will see an immersive spring flavor launch that several lucky consumers will be able to attend in style. The innovative event will serve as the launch of Häagen-Dazs' two spring flavors; Lychee Raspberry Rose and Apricot Lavender. The soiree will take place at the luxurious Regent St department store and will be the only place selling the special spring-inspired flavors while supplies last.
The luxury department store experience will also allow guests to view a stunning floral installation by artist Rebecca Louise Law, whose piece features 1,200 flowers suspended delicately from the ceiling in order to create a garden-inspired oasis.
The Häagen-Dazs contest is available to UK residents on the brand's Facebook page and is an intriguing occurrence of a brand extending media treatment to consumers in order to generate authentic buzz around a new product range.