A new Nestle Cereals promotion invites consumers to mix and match from a selection of 12 breakfast cereals. The free sampling experience was designed by Hot Pickle, who built the branded space and helped deliver the event.
Currently, the Nestle Cereals mix and match experience is located at the Westfield Stratford shopping center in London, where it will remain until April 7. Following the completion of the Nestle Cereals experience at Westfield Stratford, the kiosk will travel to the Arndale Center in Manchester and remain there from April 9 to 15.
As brands look for ways to build themselves into the daily routines of consumers, many are emerging with embedded activations that engage consumers in the space they find themselves regularly.