A new Nestle Cereals promotion invites consumers to mix and match from a selection of 12 breakfast cereals. The free sampling experience was designed by Hot Pickle, who built the branded space and helped deliver the event.
Currently, the Nestle Cereals mix and match experience is located at the Westfield Stratford shopping center in London, where it will remain until April 7. Following the completion of the Nestle Cereals experience at Westfield Stratford, the kiosk will travel to the Arndale Center in Manchester and remain there from April 9 to 15.
As brands look for ways to build themselves into the daily routines of consumers, many are emerging with embedded activations that engage consumers in the space they find themselves regularly.
Key Themes Behind This Trend
- Mix-and-match Sampling
- Consumer packaged goods companies can offer mix-and-match options to encourage product exploration and brand loyalty.
- Branded Experiences
- Companies can create branded experiences to engage with consumers and build brand awareness and loyalty.
- Embedded Activations
- Brands can incorporate activations in daily routines to engage consumers in a more impactful way.
Where This Applies
- Food and Beverage
- Food and beverage companies can implement mix-and-match samplings to increase product awareness and customer loyalty.
- Retail
- Retail companies can create branded experiences in their physical spaces to attract and engage customers with their brand.
- Marketing and Advertising
- Marketing and advertising firms can help brands execute embedded activations to build stronger relationships with their target audience.
