The Kellogg's Hot Cross Bun Flavour Wheats Cereal is Launching Now
Michael Hemsworth — March 12, 2022 — Marketing
The Kellogg's Hot Cross Bun Flavour Wheats cereal is being launched by the brand in the UK as a limited-edition breakfast option for consumers to pick up when seeking out an alternative way to enjoy a traditional springtime treat.
The cereal is crafted with crunchy wheat shells that are paired with the flavor of dried fruit, cinnamon, ginger and spices with a finishing touch of candied lemon peel. The high-fiber cereal is low in both salt and saturated fats, and is being launched starting next week at Asda and Sainsbury's locations starting at £1.80 per pack.
Food Designer at Kellogg's Kirsty Smith commented on the new Kellogg's Hot Cross Bun Flavour Wheats cereal saying, "In order to get the perfect flavour, we sampled a number of hot cross buns to help us understand what made certain ones so good. We then took our hot cross bun expertise and applied it to our cereal. The filling in the crunchy casing all comes together to deliver that famous Easter taste.”
The cereal is crafted with crunchy wheat shells that are paired with the flavor of dried fruit, cinnamon, ginger and spices with a finishing touch of candied lemon peel. The high-fiber cereal is low in both salt and saturated fats, and is being launched starting next week at Asda and Sainsbury's locations starting at £1.80 per pack.
Food Designer at Kellogg's Kirsty Smith commented on the new Kellogg's Hot Cross Bun Flavour Wheats cereal saying, "In order to get the perfect flavour, we sampled a number of hot cross buns to help us understand what made certain ones so good. We then took our hot cross bun expertise and applied it to our cereal. The filling in the crunchy casing all comes together to deliver that famous Easter taste.”
Trend Themes
1. Easter-themed Cereals - Brands can capitalize on seasonal treats by introducing new cereal flavors and variations around festive occasions.
2. High-fiber Cereal - As consumers become more health-conscious, there is an opportunity to develop more high-fiber, low salt, and saturated fat cereals to introduce healthier options to the market.
3. Flavored Wheat Cereals - The introduction of flavored wheat cereals can add more variety to breakfast options while still keeping the nutrition value high.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can explore new product development and marketing strategies for seasonal or festive themed cereals.
2. Health and Wellness - Developing and promoting healthier breakfast cereal options can help companies capitalise on the growing health and wellness trend.
3. Retail and Supermarkets - Retailers can work with cereal companies to introduce seasonal or limited edition cereals to their stores, elevating their product offerings and driving sales.
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