High-Fiber Low-Sugar Cereals

The Kellogg's non-HFSS cereal range is being expanded by the brand in the UK to provide consumers with a way to incorporate a more nutritious option into their diet in the morning. The non-HFSS (high in fat, salt and sugar) cereals all put a high-fiber recipe in the spotlight, and come in three flavor options including Plain Wheats, Apricot Wheats and Blueberry Wheats. The cereals are being launched into Tesco and Morrisons locations in the UK at a price point of £1.90 each.

Senior Brand Manager at Kellogg's Emily Dutton spoke on the new Kellogg's non-HFSS cereal range saying, "We know people look to companies like Kellogg’s to help them make healthier choices in the morning which is why it is great to be growing our high fibre wheats cereal range, with the introduction of three new non-HFSS options joining our existing range.’’