The Kellogg's Mince Pie Flavor Wheats cereal is being launched by the brand in the UK to provide consumers with an alternative way to enjoy the flavor of the tradition holiday dessert. The cereal maintains a high-fiber recipe that is low in salt as well as saturated fat, and is arriving just ahead of Christmas. The cereal will be launching at select Sainsbury's locations starting on November 30, 2021 at a price point of £1.80 per box.
Kellogg's Food Designer Kirsty Smith explained the recipe behind the new Kellogg's Mince Pie Flavor Wheats cereal further saying, "We tried around four different recipes before we found ‘the one’. The filling in the crunchy wheat casing is made up of sultanas, candied orange peel and a spice mix of cinnamon, ginger, allspice and nutmeg – all of which come together perfectly to deliver that favourite mince pie taste.’’
What's Driving This Trend
- Holiday-inspired Breakfast Foods
- Incorporating traditional holiday flavors into breakfast foods such as cereals can create a unique and seasonal appeal for consumers.
- Healthy Holiday Treat Alternatives
- Manufacturers can provide low-calorie, low-sugar, low-fat alternatives to traditional holiday desserts to cater to those looking for a healthy but festive option.
- Customized Flavor Profiles
- Developing unique flavor profiles using popular holiday ingredients can create an opportunity for product differentiation in the competitive breakfast food market.
Who This Affects Most
- Food and Beverage
- Manufacturers can leverage festive flavors and themes to create new product lines and capitalize on seasonal sales opportunities.
- Health and Wellness
- Creating healthy, low-sugar and low-fat options for holiday treats can cater to consumers looking for healthy indulgences during the holiday season.
- Retail
- Supermarkets and grocery stores can stock holiday-inspired breakfast foods to attract holiday shoppers and cater to seasonal demand.
