ITV recently hosted an immersive screening event at London's Hyde Park in order to launch their new television series 'The Durrells.' The exclusive screenings invited guests to take part in a scavenger hunt, after the completion of which they entered a playful bespoke space called 'Garden of Gods' modeled after the show's sets that was designed by Event Concept.
The immersive event allowed guests to view the debut episode of the series before it aired on television in the UK on April 3. Guests enjoyed snacks such as watermelon on a stick and a number of Greek-inspired dishes such as lamb kofta and grilled chicken souvlaki. Other activities included a digital beehive that offered honey tastings, while participants received a Durrells explorer badge upon completion.
ITV Hosted Exclusive Screenings of 'The Durrells' in Hyde Park
Rebecca Byers — April 7, 2016 — Marketing