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Search our database of 395,202 cutting edge ideas.

Top 100 Branding Ideas in May

From Beach Ball Soda Bottles to Skin-Toned Packaging

— May 1, 2016 — Marketing
The most popular May 2016 branding ideas indicate that many leading brands are anticipating the arrival of summer with fun, uplifting designs. This includes soda bottles that turn into beach balls once emptied, popsicles that reveal a surprise inside and beverage cans that are printed with song lyrics.

Branding and packaging are being styled to exude freshness, which can be seen in designs like Siya's juice bottles, single-serve soup containers from Campbell's and Sonoco TruVue food cans that are semi-transparent.

Some of the most inventive materials used in the top branding ideas for May promote a product using straw, soap-based packaging and even bubble wrap. The use of these offbeat items inspire engagement and tap into emotions that a consumer associates with the familiar materials.
7
Score
Popularity
Activity
Freshness
99
Friendly Phone Accessories
Friendly Phone Accessories
Add-Ons for the LG G5 Smartphone are Branded as 'LG G5 Friends'
<
98
Piquant Beer Branding
Piquant Beer Branding
This Mexican IPA Beer Bottle Represents Its Spicy Pepper Infusion
<
97
Cookie-Flavored Coffees
Cookie-Flavored Coffees
Two Rivers Coffee and Felix & Norton Are Offering Single Serve Coffee Cups
<
96
Golf-Themed Cheese Sandwiches
Golf-Themed Cheese Sandwiches
The Pigmento Cheese Slider Celebrates the Masters Tournament
<
95
LGBT Activist Cereal Packaging
LGBT Activist Cereal Packaging
The New Wheaties Box Features Olympian Greg Louganis
<
94
Bacon-Themed Breakfast Menus
Bacon-Themed Breakfast Menus
Denny's 'Red, White and Bacon' Menu Celebrates a Popular Ingredient
<
93
Nutrition-Based Insurance Discounts
Nutrition-Based Insurance Discounts
This Insurance Company is Rewarding Those Who Eat Healthy
<
92
Customizable Fast Casual Desserts
Customizable Fast Casual Desserts
McDonald's is Adding a 'Create Your Taste' Personal Sweets Kiosk
<
91
Royalty-Inspired Syrup Packaging
Royalty-Inspired Syrup Packaging
This Syrup Tin Celebrate Queen Elizabeth II's 90th Birthday
<
90
Resurrected Campfire Drinks
Resurrected Campfire Drinks
The S'mores Frappuccino Will Return to Starbucks for a Limited Time
<
89
Artisanal Oral Care Branding
Artisanal Oral Care Branding
Fig + Yarrow's Tooth Powder is Packaged in a Labeled Glass Bottle
<
88
Rock Band-Inspired Beers
Rock Band-Inspired Beers
The Swedish Band 'Opeth' is Set to Release a New Pale Ale
<
87
Fashionable Salad Dressings
Fashionable Salad Dressings
These Premium Dressing Packages Take Cues from Fancy Black Tie Fashion
<
86
Bacon Superfood Meals
Bacon Superfood Meals
Tommy's Superfoods Newest Frozen Food Bags Pair Bacon and Vegetables
<
85
Immersive Park TV Screenings
Immersive Park TV Screenings
ITV Hosted Exclusive Screenings of 'The Durrells' in Hyde Park
<
84
Skin-Toned Packaging
Skin-Toned Packaging
The BLOCK Sunscreen Branding Focuses on Why Consumers Need Protection
<
83
Train Station Beer Promotions
Train Station Beer Promotions
This Commuter Hub is Celebrating National Beer Day with Huge Deals
<
82
Unified Identity Soda Pops
Unified Identity Soda Pops
The Coca-Cola One Brand Initiative Creates Same Look Around the World
<
81
Olympics-Inspired Yogurt Flavors
Olympics-Inspired Yogurt Flavors
The New Chobani Flavors are Inspired by the 2016 Olympic Games
<
80
Superhero-Themed Donut Promotions
Superhero-Themed Donut Promotions
This Krispy Kreme Promo Celebrates National Superhero Day 2016
<
79
Sparkling Water Cans
Sparkling Water Cans
Perrier Sparkling Water Now Comes in Two Fun New Flavors and Slim Cans
<
78
Speedy Lunch Menus
Speedy Lunch Menus
The New TGI Fridays Menu is Designed for Those Who are Short on Time
<
77
Freezer-Friendly Pizza Packaging
Freezer-Friendly Pizza Packaging
Totino's Pizzas Now Come in a Convenient Rectangular Shape
<
76
Millennial-Targeted Soda Bottles
Millennial-Targeted Soda Bottles
The New Dr Pepper Labels Celebrate Millennial Self-Expression
<
75
Experimental Beer Beverages
Experimental Beer Beverages
Mad Jack Now Makes Hard Root Beer and Ginger-Flavored Lager
<
74
Coffee Shop Emoji Keyboards
Coffee Shop Emoji Keyboards
The Starbucks Emoji Keyboard is Perfect for Coffee Lovers
<
73
Telenovela Spicy Snack Campaigns
Telenovela Spicy Snack Campaigns
'Botanas Del Cielo' is a Telenovela-Inspired Four-Part Series
<
72
See-Thru Soup Packaging
See-Thru Soup Packaging
The New Campbell's Soup Containers are Clear to Convey Freshness
<
71
Light Tea Collection Launches
Light Tea Collection Launches
The Starbucks Tea Range Was on Display at the London Coffee Festival
<
70
Co-Branded Beverage Ads
Co-Branded Beverage Ads
This Casa Noble Tequila Ad Features Also Promotes Corona Beer
<
69
Quick-Serve Canned Foods
Quick-Serve Canned Foods
The 'Daddy Cooks at Home' Range Emphasizes the Ease of Cooking
<
68
Map-Inspired Beer Branding
Map-Inspired Beer Branding
Dargett Craft Brewery Takes Cues From the Babylonian World Map
<
67
Cirtusy Vodka Cans
Cirtusy Vodka Cans
Social Lite Vodka in a Can is a Guilt-Free Sugarless Health-Conscious Beverage
<
66
Adhesive Bandage Dispensers
Adhesive Bandage Dispensers
Wrapid by Risa Takeuchi is Easy to Use in an Emergency and Pretty
<
65
National Park Produce Branding
National Park Produce Branding
This Eggs Packaging Design Was Created for a Barcelona Park
<
64
Pretzel-Based Breakfast Sandwiches
Pretzel-Based Breakfast Sandwiches
The Pretzel Breakfast Sandwich is Served on a Soft Pretzel Roll
<
63
Child-Like Food Branding
Child-Like Food Branding
N'eat Natural Energy Embraces a Playful Look That is Also Very Healthy
<
62
Dog-Powered Delivery Services
Dog-Powered Delivery Services
The New DoggyDash Service Uses Dogs to Deliver Packages
<
61
Distorted Absinthe Bottles
Distorted Absinthe Bottles
This Concept for 'Absinthesis' Imagines Packaging with a Glitch
<
60
Lyrical Soda Bottles
Lyrical Soda Bottles
The New Coca-Cola Bottles Feature Well-Known Song Lyrics
<
59
Manga-Inspired Branding
Manga-Inspired Branding
Yo Sushi's Redesign by &Smith is Bold, Playful and Embodies Tokyo
<
58
Male-Targeted Body Wipes
Male-Targeted Body Wipes
GoodWipes Makes Body and Below-the-Belt Hygiene Wipes for Men
<
57
Taiwanese Burger Pop-Ups
Taiwanese Burger Pop-Ups
The New In-N-Out Pop-Up Brings the American Burger Chain to Taiwan
<
56
Garden Seed Packaging
Garden Seed Packaging
Pinch of Soil by Yara Marie Sayad is Efficiently Designed & Multi-Functional
<
55
Spirited Mezcal Bottles
Spirited Mezcal Bottles
This Mezcal Bottle Design Celebrates the Vibrant Culture of Mexico
<
54
Collectible Jersey Packaging
Collectible Jersey Packaging
The adidas Eurocup Collectors Kit is Simple and Classy
<
53
Ambient Wellness Events
Ambient Wellness Events
Starbucks and Philips Hosted the Energy Up Cafe in the Netherlands
<
52
Single-Drop Dishwashing Bottles
Single-Drop Dishwashing Bottles
Pril Proves That a Little Dishwashing Liquid Goes a Long Way
<
51
Canned Seafood Concepts
Canned Seafood Concepts
This Student Project Imagines Marine-Inspired Seafood Cans
<
50
Glamorous Camping Kits
Glamorous Camping Kits
Glampbox is a Kit Equipped With Necessary Glamping Essentials
<
49
Latino Coffee Branding
Latino Coffee Branding
These Coffee Bags Spotlight the Origins of South American Coffee
<
48
Fast Casual Cocktail Menus
Fast Casual Cocktail Menus
This Chain is Now Serving Craft Cocktails at One of Its Locations
<
47
Chic Industrial Event Venues
Chic Industrial Event Venues
This Birmingham Venue is Inspired by London's Shoreditch
<
46
Compostable Takeaway Packaging
Compostable Takeaway Packaging
Kore Kitchen's Meal Delivery Foods are Served in Bagasse Containers
<
45
Female Sanitation Products
Female Sanitation Products
The Yin Cup is a Modern Alternative to Napkins and Tampons
<
44
Vibrant Java Packaging
Vibrant Java Packaging
The Importers Coffee Capsule Boxes Denotes Playfulness and Style
<
43
Whole Food Dog Meals
Whole Food Dog Meals
'Dog Balance' Emphasizes Rounded Nutrition for Canine Companions
<
42
Soap-Based Packaging
Soap-Based Packaging
Bennison's Creative Clothing Packaging is Made of Biodegradable Soap Paper
<
41
Celestial Milk Jug Designs
Celestial Milk Jug Designs
This Student Project Imagines a Moon-Inspired Milk Brand
<
40
New York-Themed Menus
New York-Themed Menus
The New McDonald’s France Menu Features New York City Street Foods
<
39
Voice-Responsive Logos
Voice-Responsive Logos
The Oi Emblem Changes Color and Shape When in Contact With Voice
<
38
Trippy Cartoon Indents
Trippy Cartoon Indents
The Simpsons on FX Introduces Refreshed Promos for the Iconic Show
<
37
Olive-Shaped Bottles
Olive-Shaped Bottles
The Packaging of Inizio Olive Oil Represents Its Organic Properties
<
36
Cloud-Inspired Yogurt Packaging
Cloud-Inspired Yogurt Packaging
Vitagurt is Geared Towards Health-Conscious Moms and Families
<
35
Superhero-Branded Pizza Boxes
Superhero-Branded Pizza Boxes
These Promotion Pizza Boxes Mark the Release of an Upcoming Film
<
34
Biodegradable Toothbrush Packaging
Biodegradable Toothbrush Packaging
The GreenPanda Bamboo Toothbrush Comes in a Plant-Based Package
<
33
Inclusive Footwear Collections
Inclusive Footwear Collections
The New Louboutin Range Features an Extended Nude Palette
<
32
Pastel-Hued Dairy Concepts
Pastel-Hued Dairy Concepts
This Kefir Branding Concept Includes Vibrant Flavors Like Avocado
<
31
Instagram-Shoppable Milkshakes
Instagram-Shoppable Milkshakes
Sonic Will Serve Square Shakes Sold Through IG at Coachella
<
30
Cook-In Meat Packaging
Cook-In Meat Packaging
Tony Roma's BBQ Meat Packages Transform into Cooking Equipment
<
29
Fictional Hipster Airlines
Fictional Hipster Airlines
This Website Celebrated April Fool's 2016 with a Hipster-Themed Prank
<
28
Fairytale Chocolate Branding
Fairytale Chocolate Branding
Choco Chou's Brand Identity References Iconic Storybook Imagery
<
27
Cartoon-Themed Restaurant Branding
Cartoon-Themed Restaurant Branding
This Harajuku Kira Kira Burger Branding Boasts Playful Elements
<
26
Squeezable Ready-Made Sauces
Squeezable Ready-Made Sauces
Heinz Uses Doypack Pouches for Cost and Convenience
<
25
In-Store Flower Trucks
In-Store Flower Trucks
Fendi's Ginza Boutique Features a Truck Kiosk That Sells Bouquets
<
24
Logo-Inspired Pizza Boxes
Logo-Inspired Pizza Boxes
This New Pizza Box Concept is Designed to Look Like the Domino's Logo
<
23
Heirloom Soap Branding
Heirloom Soap Branding
This Menta Soap Packaging is Reflective of the Beauty Product's Ingredients
<
22
Beach Ball Soda Bottles
Beach Ball Soda Bottles
Tomislav Zvonaric's Pepsi Packaging Concept is Fun and Functional
<
21
Freshness-Boasting Packaging
Freshness-Boasting Packaging
The Sonoco 'TruVue' Food Package Design Features FreshLock Technology
<
20
Branded Design Exhibits
Branded Design Exhibits
The Nature of Motion Exhibit Aims to Connect Nike to the Design Community
<
19
Discreet Sanitary Napkin Packaging
Discreet Sanitary Napkin Packaging
Two Students Help Make Feminine Hygiene Less Embarassing
<
18
Rustic Hay Sausage Packaging
Rustic Hay Sausage Packaging
The Saucisson de Campagne Wrapping Captures the Country Using Straw
<
17
Honest Snack Packaging
Honest Snack Packaging
The Hubbards Toppers Snack Package Design Encourages Continuous Consumption
<
16
Immersive Tequila Experiences
Immersive Tequila Experiences
The Art of Patrón Event Series Celebrates The Brand's Vision
<
15
Pipe-Embedded Pizza Boxes
Pipe-Embedded Pizza Boxes
The 'Push for Pizza' Deliver Boxes Feature a Cardboard Pipe
<
14
Mix-and-Match Cereal Tastings
Mix-and-Match Cereal Tastings
Nestle Cereals Has Launched a Mix and Match Breakfast Kiosk
<
13
Ice Cream Capsules
Ice Cream Capsules
This Convenient Ice Cream Concept Boasts Brain-Boosting Properties
<
12
List-Inspired Food Packaging
List-Inspired Food Packaging
This Private Label Packaging Takes Cues from Shopping Lists
<
11
Tropical Skincare Branding
Tropical Skincare Branding
The NOIR Brand Identity is Adorned With Botanical Motifs
<
10
Prehistoric Popsicle Treats
Prehistoric Popsicle Treats
This Popsicle for Kids Includes a Surprise Inside Its Frozen Core
<
9
Loose Leaf E-Commerce Brands
Loose Leaf E-Commerce Brands
CitizenTea is a Newly Launched Premium E-Commerce Brand
<
8
Immersive Tequila Event Tastings
Immersive Tequila Event Tastings
The Art of Patron Event Series Launched in London's Shoreditch
<
7
Artful Ingredient Branding
Artful Ingredient Branding
Agata Jeziurska Creates Bold Packaging for Spices Like Garlic and Chili
<
6
Minimalist Juice Branding
Minimalist Juice Branding
These Juice Bottles Make a Bold Statement With Simple Typography
<
5
Compostable Plastic Packaging
Compostable Plastic Packaging
The Vegetop Container by Sonoco is Fully Organic and Recyclable
<
4
Beauty Pop-Up Launch Parties
Beauty Pop-Up Launch Parties
The Good Ship Benefit in London Opened Its Doors with a VIP Event
<
3
Superhero Lifestyle Illustrations
Superhero Lifestyle Illustrations
Fulvio Obregon Illustrates Healthy Heroes for Plenish Cleanse
<
2
Sensorial Bubble Wrap Parties
Sensorial Bubble Wrap Parties
This Multi-Sensory Brand Activation Was Hosted by Cadbury Dairy Milk
<
1
Fruit-Topped Juice Bottles
Fruit-Topped Juice Bottles
Siya's Juice Packaging System Emphasizes Freshness
<