Social Lite Vodka in a can was developed by two entrepreneurs from Toronto, Dan Beach and Kevin Folk, who craved a health-conscious beverage they could enjoy with friends, without feeling awful the next day. As a result, Social Lite was created as a vodka-based beverage that's made without sugar and artificial sweeteners. Fresh flavors like Lemon Cucumber Mint and Lime Ginger come in slender cans that boast only 80 calories.
The health-conscious beverages are skewed towards women, but the brand also appeals to people who strive for balance in their lives through healthy avtivities and socializing.
CEO of Venture Communications and former Dragons' Den star Arlene Dickinson is now a Social Lite partner and is working to push the product's packaging, personality and presence of the Canadian start-up on the market.
What's Driving This Trend
- Health-conscious Beverages
- There's a growing market for sugarless and low-calorie drinks that offer a healthier option for consumers looking to socialize without any negative after-effects.
- Canned Cocktails
- Canned cocktails provide a convenient and portable option for enjoying alcoholic beverages on the go, and brands can differentiate themselves by offering unique and tasty flavor combinations.
- Female-targeted Brands
- Brands that appeal to women's health and wellness goals, while still providing fun and social drinking options, have a unique opportunity for growth in the market.
Who This Affects Most
- Alcoholic Beverages
- With increasing demand for healthier options, there is room for innovation and disruption in the alcoholic beverage industry by creating low-calorie and sugarless options.
- Packaging
- As a relatively new player in the market, Social Lite has the opportunity to further innovate its packaging and stand out on the shelves among other canned cocktails.
- Marketing and Advertising
- Social Lite's partnership with Arlene Dickinson demonstrates the potential for growth through effective marketing and advertising to attract a female consumer demographic.
