The new Wheaties box will feature Olympic gold medalist and LGBT activist Greg Louganis. Timed to coincide with the release of the HBO's Sports documentary 'Greg Louganis: Back on Board,' the new box pays tribute to Louganis' long and influential career.
The new Wheaties box is the result of a Change.org petition that urged General Mills to put Louganis on the cereal box. The petition was meant to give Louganis and fellow Olympians Janet Evans and Edwin Moses the recognition they deserve. Thanks to the petition, a black and white image of Louganis executing an inward pike is now branded on a Wheaties box as part of the 'legends' series.
The new Wheaties packaging not only pays tribute to formerly overlooked Olympians, but it also demonstrates an effort to shine a spotlight on the work of influential LGBT activists.