Hy-Vee Wheat Flakes are Honoring Jack Trice
Michael Hemsworth — September 20, 2023 — Lifestyle
References: hy-vee & storebrands
The Hy-Vee Wheat Flakes are showcasing a limited-edition branding to pay homage to the legacy of former Iowa State athlete Jack Trice to commemorate the 100th anniversary of his death. The cereal honors the Iowa State University's first Black athlete's legacy by donating a portion of each sale to the Trice Legacy Foundation, which supports Black students with scholarships and technology grants to help them pursue a college education. The cereal will be making its debut at more than 285 stores across eight states, and features Trice front and center on the box with additional information about his story on the side.
CEO Jeremy Gosch spoke on the limited-edition Hy-Vee Wheat Flakes Jack Trice cereal saying, "As an Iowa-based company, we are honored to be part of recognizing the legacy of Jack Trice. Trice was a trailblazer, and his courage and commitment to the university and his teammates will forever be remembered.”
CEO Jeremy Gosch spoke on the limited-edition Hy-Vee Wheat Flakes Jack Trice cereal saying, "As an Iowa-based company, we are honored to be part of recognizing the legacy of Jack Trice. Trice was a trailblazer, and his courage and commitment to the university and his teammates will forever be remembered.”
Trend Themes
1. Limited-edition Private Label Products - The Hy-Vee Wheat Flakes cereal showcases a limited-edition branding to pay homage to Jack Trice, presenting opportunities for other private label brands to create exclusive products that honor historical figures or events.
2. Cause-related Marketing - By donating a portion of each sale to the Trice Legacy Foundation, the Hy-Vee Wheat Flakes cereal demonstrates the potential for brands to align with charitable causes to create positive social impact and enhance brand reputation.
3. Personalized Packaging - Featuring Trice front and center on the box with information about his story, the Hy-Vee Wheat Flakes cereal exemplifies the trend of personalized packaging that appeals to consumers' desire for unique and meaningful experiences.
Industry Implications
1. Private Label Food Products - The limited-edition Hy-Vee Wheat Flakes cereal highlights opportunities for private label brands in the food industry to create exclusive products that resonate with consumers and generate increased sales.
2. Nonprofit Organizations - The collaboration between Hy-Vee and the Trice Legacy Foundation demonstrates the potential for nonprofit organizations to partner with businesses for cause-related marketing initiatives, benefiting both their social missions and financial sustainability.
3. Packaging and Design - The personalized packaging of the Hy-Vee Wheat Flakes cereal showcases the demand for innovative and creative packaging solutions, presenting opportunities for packaging and design companies to offer customized options to brands across various industries.
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