A new vegan muesli line has been introduced by Kölln, a German company that makes oat cereals. The muesli uses chocolate-like products from ChoViva, a brand that makes alternatives to chocolate from oat and sunflower using traditional methods of fermentation and roasting. The muesli line has three flavours: Crunchy Waffle, Crunchy Hazel and Crunchy Berry, which are made of oats, wheat, sunflower seeds, sunflower oil, shea butter, palm oil (RSPO-certified), fruit and plant agents, flavour components, syrups, and emulsifiers .
The muesli line can be found at selected Rewe stores in Germany starting from September 18, 2023. The cost of the product is not yet known, but it is likely to be similar to other Kölln muesli products. The company’s website shows that Kölln muesli products cost between €2.99 and €4.49 for a 500g pack . The muesli line is designed for consumers who want a more natural and less sweet taste, as well as those who want to cut down on their cocoa and sugar intake .
Image Credit: Kölln
Key Themes Behind This Trend
- Vegan Muesli
- The introduction of a new vegan muesli line by Kölln presents opportunities for businesses to cater to the growing demand for plant-based breakfast options.
- Alternative Chocolate
- The collaboration between Kölln and ChoViva to create chocolate-like products from oat and sunflower opens doors for companies seeking to offer healthier and sustainable alternatives to traditional chocolates.
- Natural and Less Sweet Taste
- The development of muesli flavors that provide a more natural and less sweet taste creates opportunities for companies to target health-conscious consumers looking for breakfast options with reduced cocoa and sugar content.
Where This Applies
- Food Manufacturing
- The introduction of vegan muesli and alternative chocolate products in the market presents disruptive innovation opportunities for food manufacturing companies to meet the growing demand for plant-based and healthier breakfast options.
- Grocery Retail
- The availability of the new vegan muesli line at selected Rewe stores in Germany highlights opportunities for grocery retailers to tap into the increasing consumer interest in vegan and natural breakfast products.
- Confectionery Industry
- The shift towards creating chocolate-like products from oat and sunflower presents disruptive innovation opportunities for the confectionery industry to explore alternative ingredients and manufacturing processes that align with consumer preferences for healthier and sustainable options.
