Pizza Hut recently teamed up with Marvel to create a series of promotional pizza boxes for the upcoming release of 'Captain America: Civil War.' While it is not unusual for restaurant chains to promote new films, the latest Pizza Hut campaign consists of limited-edition boxes instead of a new menu item.
The promotional pizza boxes celebrate the release of the new Captain America movie with images of Iron Man and Captain America. The two different boxes reflect the theme of the movie, which is about picking sides and choosing between characters. However, as Pizza Hut's Vice President of Marketing Jared Drinkwater explains, "at Pizza Hut, we know picking sides doesn’t have to lead to an all-out battle."
To go along with the new boxes, Pizza Hut and Marvel have also created a digital hub that gives fans access to exclusive film content, such never-before-scene clips and a quiz that reveals which side to root for.
What's Driving This Trend
- Promotion Pizza Boxes
- Promotional pizza boxes could be a new and innovative way for restaurants to promote their brand and upcoming events or releases.
- Superhero Collaboration
- Collaborating with popular superheroes such as Marvel's Captain America and Iron Man could be a potential marketing strategy for restaurants and fast-food chains to attract younger audiences.
- Digital Hub for Exclusive Content
- Creating a digital hub that provides fans with exclusive content related to a particular film or event could be a new approach for brands looking to engage with their audience.
Who This Affects Most
- Fast Food Chains
- Fast food chains such as Pizza Hut can benefit from collaborating with popular franchises to increase brand awareness and boost sales.
- Entertainment Industry
- Companies in the entertainment industry can collaborate with food chains to promote their films, shows or events to a wider audience.
- Digital Media Platforms
- Digital media platforms can work with brands to create online hubs that provide exclusive content, quizzes and other interactive features for users to engage with.
