This example of kefir branding was created by graphic design student Mansur Makhmudov of the Maryland Institute College of Art (MICA). The charming pastel-hued range includes adventurously flavored kefir products in clear glass bottles with translucent labels and an aluminum cap.
Juice mixtures included in the fictitious kefir range are avocado, peach, banana, raspberry and blueberry. The pastel-hued glass bottles are packaged in sets of four and contained in a simple carryall tray made from recycled paper. The packaging concept aims to put the spotlight on the product itself.
Kefir is a fermented beverage made from milk and kefir grains that originated in Russia and Central Asia centuries ago, but has recently become popular in the western world due to its nutrient-rich probiotic qualities.