Healthy food brand Plenish Cleanse recently teamed up with talented illustrator Fluvio Obregon to depict several popular comic book characters living health and active lifestyles. The drawings capture the likes of Wonder Woman, Superman and Batman as they eat healthy food and workout to maintain their buff physic.
The hand drawn images capture the iconic superheroes in a way many consumers have yet to see them. While they are often depicted saving the world and in excellent shape, Plenish Cleanse and Obregon highlight the way in which those buff bodies are maintained by showing the heroes prepping healthy meals, working out and resting.
Brands often draw upon beloved pop culture figures in branding to establish familiarity with the consumer when creating a new product.