This example of produce branding hails from a farm based in Barcelona's charming Parc Natural de la Garrotxa. The national park is surrounded by volcanoes, which is reflected in small details in the design of the egg packaging.
The national park-located farm sells fresh eggs under the brand name Mas Castanyer, who tapped design agency Millieri Comunicació to create the packaging experience. The product itself is ultra fresh and packaged in sets of six in kraft paper cartons, while the labels for the cartons feature a mixture of typographic styles.
Previously, the farm at Parc Natural de la Garrotxa was selling the fresh eggs wrapped in a single piece of kraft paper, and from this process the design team at Millieri Comunicació aimed to draw inspiration.
What's Driving This Trend
- Sustainable Packaging Design
- Opportunity to create eco-friendly and visually appealing packaging designs for agricultural products.
- Regional Branding
- Opportunity to incorporate local elements and cultural references into product branding to enhance customer connection.
- Typography Mixing
- Opportunity to experiment with different typographic styles to create eye-catching packaging labels.
Who This Affects Most
- Agriculture
- Disruptive innovation opportunity in the agriculture industry by incorporating sustainable packaging designs.
- Tourism
- Disruptive innovation opportunity in the tourism industry by promoting regional branding and local products.
- Design
- Disruptive innovation opportunity in the design industry by exploring unique typography mixing techniques for impactful packaging designs.
