This example of produce branding hails from a farm based in Barcelona's charming Parc Natural de la Garrotxa. The national park is surrounded by volcanoes, which is reflected in small details in the design of the egg packaging.
The national park-located farm sells fresh eggs under the brand name Mas Castanyer, who tapped design agency Millieri Comunicació to create the packaging experience. The product itself is ultra fresh and packaged in sets of six in kraft paper cartons, while the labels for the cartons feature a mixture of typographic styles.
Previously, the farm at Parc Natural de la Garrotxa was selling the fresh eggs wrapped in a single piece of kraft paper, and from this process the design team at Millieri Comunicació aimed to draw inspiration.