The Ordinary, the affordable brand known for its ingredient-focused approach to skincare, teamed up with art collective MSCHF to sell real cartons of eggs amidst an egg shortage and rising prices.
For a limited time only at its Nolita and 5th Avenue locations in New York City, The Ordinary is giving customers the chance to pick up a carton of Grade A, cage-free eggs for just $3.37—which the brand calls out as "12 Ordinarily priced eggs." Customers can purchase up to two cartons of 12 eggs each, and with this stunt and social commentary, The Ordinary and MSCHF are calling attention to steep food costs in the United States.
Like the skincare brand's minimalist packaging, the egg cartons are as simple as can be, emphasizing "no frills, just eggs."
What's Driving This Trend
- Ingredient-focused Collaboration
- The partnership between a skincare company and an art collective highlights a trend where distinct industries merge through unique offerings.
- Social Commentary Marketing
- Brands are using everyday products to engage in social commentary and spark discussions on real-world issues, such as rising food costs.
- Minimalist Product Presentation
- Simplified and no-frills packaging resonates with consumers who favor practicality and transparency, making it a growing trend in product design.
Who This Affects Most
- Skincare Industry
- Skincare companies branching into unrelated sectors illustrate a novel approach to brand expansion and cross-industry innovation.
- Art and Design Industry
- Art collectives are exploring partnerships with commercial brands to create unexpected and thought-provoking products.
- Food Retail Industry
- Traditional food distribution channels are being challenged by surprising players, who enter the market with unconventional selling points.
