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Top 55 Food Branding Ideas in May

From See-Thru Soup Packaging to Artful Ingredient Branding

— May 29, 2016 — Marketing
The top May 2016 food branding ideas reveal a major shift away from large multi-packs in favor of portable single-serve options. One of the best examples of this are pickles that are individually packaged in plastic pouches, which is a clear move away from heavy family-sized glass jars.

Other familiar food products like sour cream, soy sauce and ice cream are now being reinvented in new formats that calls for packaging in squeezable tubes, capsules and aerosol cans.

As well as becoming smaller in size, many food packaging examples are being given at least one other secondary purpose to make it useful after its contents have been emptied. For example, Push for Pizza boxes were designed with a built-in pipe in celebration of 420.
6.5
Score
Popularity
Activity
Freshness
55
Nutty Co-Branded Milkshakes
Nutty Co-Branded Milkshakes
f'real's Peanut Butter Cup Milkshake is Made with Reese's Chocolate
<
54
Boozy Baking Mixes
Boozy Baking Mixes
The Boardwalk Food Company Suggests Creative Ways to Bake with Beer
<
53
Handcrafted Eggless Mayonnaise
Handcrafted Eggless Mayonnaise
'Soyoness' Specializes in Making Mayo for Vegans
<
52
Royalty-Inspired Syrup Packaging
Royalty-Inspired Syrup Packaging
This Syrup Tin Celebrate Queen Elizabeth II's 90th Birthday
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51
Soda-Flavored Toaster Pastries
Soda-Flavored Toaster Pastries
The Newest Pop-Tarts Flavors are Inspired by Popular Drinks
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50
Shape-Focused Candy Branding
Shape-Focused Candy Branding
Imagery Used for Jake VitaminCandy Packaging Creatively Triangular
<
49
Thick Bacon Snack Packs
Thick Bacon Snack Packs
Jack Link's Small Batch Maple Bacon Jerky is Savory and Sweet
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48
Beef-Flavored Chips
Beef-Flavored Chips
'ALL IN' Potato Snacks Celebrate Meaty Flavors Like Chili and Burgers
<
47
Fashionable Salad Dressings
Fashionable Salad Dressings
These Premium Dressing Packages Take Cues from Fancy Black Tie Fashion
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46
Unconventional Vegetable Mixes
Unconventional Vegetable Mixes
Tommy's Superfoods Combines Beets, Carrots, Potatoes and Apples
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45
All-Chicken Sausages
All-Chicken Sausages
These Antibiotic-Free Natural Sausages Boast No Pork Casings or Preservatives
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44
Female-Targeted Greek Yogurts
Female-Targeted Greek Yogurts
The New Light & Free Range is Designed for Health-Conscious Women
<
43
Savory Mousse Dressings
Savory Mousse Dressings
Terra Del Tuono Turns Balsamic Vinegar and Soy Sauce into Mousse
<
42
Experimental Artisan Ice Cream
Experimental Artisan Ice Cream
Jeni's Splendid Ice Cream in Nashville Serves Up Creative Flavors
<
41
Mango Coffee Beverages
Mango Coffee Beverages
28 COFFEE Makes an Exotic Mango-Toffee Flavor That's Served Cold
<
40
Olympics-Inspired Yogurt Flavors
Olympics-Inspired Yogurt Flavors
The New Chobani Flavors are Inspired by the 2016 Olympic Games
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39
Compact Chia Sport Bars
Compact Chia Sport Bars
The Chia Charge Food Bar Can be Consumed While Running
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38
Exotic Butter-Based Spreads
Exotic Butter-Based Spreads
These Spreadable Infusions Combine Lurpak Butter with Herbs and Spices
<
37
Dual-Image Dessert Packaging
Dual-Image Dessert Packaging
The Nonni's Foods Biscotti Store Packages Focus on Freshness
<
36
Seasoned Almond Snacks
Seasoned Almond Snacks
Olomomo Makes Unique Batches of Flavored Almonds
<
35
See-Thru Soup Packaging
See-Thru Soup Packaging
The New Campbell's Soup Containers are Clear to Convey Freshness
<
34
Craft Beer BBQ Sauces
Craft Beer BBQ Sauces
Williams-Sonoma's Signature Sauces are Co-Branded with Local Breweries
<
33
Creamy Cookie Drinks
Creamy Cookie Drinks
These Tassimo Pods Make Oreo Cookie Hot Chocolate
<
32
Cookie-Covered Almonds
Cookie-Covered Almonds
This 'Nuts About You' Almond Snack Comes in an Indulgent Flavor
<
31
Quick-Serve Canned Foods
Quick-Serve Canned Foods
The 'Daddy Cooks at Home' Range Emphasizes the Ease of Cooking
<
30
Dairy-Free Coconut Desserts
Dairy-Free Coconut Desserts
The 'Nada Moo!' Line of Frozen Desserts Can Be Enjoyed by Vegans
<
29
Photographic Cheese Packages
Photographic Cheese Packages
Great Ocean Road Dairy Uses Real Photos to Convey Simplicity
<
28
Cirtusy Vodka Cans
Cirtusy Vodka Cans
Social Lite Vodka in a Can is a Guilt-Free Sugarless Health-Conscious Beverage
<
27
Squeezable Sour Cream Tubes
Squeezable Sour Cream Tubes
The Stand-Up Pouch of Daisy Brand Sour Cream Offers Smaller Portions
<
26
National Park Produce Branding
National Park Produce Branding
This Eggs Packaging Design Was Created for a Barcelona Park
<
25
Child-Like Food Branding
Child-Like Food Branding
N'eat Natural Energy Embraces a Playful Look That is Also Very Healthy
<
24
Manga-Inspired Branding
Manga-Inspired Branding
Yo Sushi's Redesign by &Smith is Bold, Playful and Embodies Tokyo
<
23
Portable Pickle Snacks
Portable Pickle Snacks
Oh Snap!'s Portable Snacks are Individually Packaged Without Brine
<
22
Convenient Porridge Sachets
Convenient Porridge Sachets
These Porridge Sachets Serve as a Handy To-Go Breakfast Solution
<
21
Bowl-Embedded Microwave Meals
Bowl-Embedded Microwave Meals
Pace 'Ready Meals' Turn into a Bowl After Cooking Has Completed
<
20
Probiotic Nut Butters
Probiotic Nut Butters
These Healthy Nut Butters are Enriched with Probiotics and Flax
<
19
Compostable Takeaway Packaging
Compostable Takeaway Packaging
Kore Kitchen's Meal Delivery Foods are Served in Bagasse Containers
<
18
Savory Chicken Cones
Savory Chicken Cones
'Swiss Chickornetto' Snacks are Dressed Up Like Ice Cream Treats
<
17
Olive-Shaped Bottles
Olive-Shaped Bottles
The Packaging of Inizio Olive Oil Represents Its Organic Properties
<
16
Cloud-Inspired Yogurt Packaging
Cloud-Inspired Yogurt Packaging
Vitagurt is Geared Towards Health-Conscious Moms and Families
<
15
Cook-In Meat Packaging
Cook-In Meat Packaging
Tony Roma's BBQ Meat Packages Transform into Cooking Equipment
<
14
Fairytale Chocolate Branding
Fairytale Chocolate Branding
Choco Chou's Brand Identity References Iconic Storybook Imagery
<
13
Cartoon-Themed Restaurant Branding
Cartoon-Themed Restaurant Branding
This Harajuku Kira Kira Burger Branding Boasts Playful Elements
<
12
Squeezable Ready-Made Sauces
Squeezable Ready-Made Sauces
Heinz Uses Doypack Pouches for Cost and Convenience
<
11
Organic Superfood Purees
Organic Superfood Purees
Shine Organics' Combines the Purest Produce and Micronutrients
<
10
Logo-Inspired Pizza Boxes
Logo-Inspired Pizza Boxes
This New Pizza Box Concept is Designed to Look Like the Domino's Logo
<
9
Freshness-Boasting Packaging
Freshness-Boasting Packaging
The Sonoco 'TruVue' Food Package Design Features FreshLock Technology
<
8
Rustic Hay Sausage Packaging
Rustic Hay Sausage Packaging
The Saucisson de Campagne Wrapping Captures the Country Using Straw
<
7
Honest Snack Packaging
Honest Snack Packaging
The Hubbards Toppers Snack Package Design Encourages Continuous Consumption
<
6
Pipe-Embedded Pizza Boxes
Pipe-Embedded Pizza Boxes
The 'Push for Pizza' Deliver Boxes Feature a Cardboard Pipe
<
5
Ice Cream Capsules
Ice Cream Capsules
This Convenient Ice Cream Concept Boasts Brain-Boosting Properties
<
4
List-Inspired Food Packaging
List-Inspired Food Packaging
This Private Label Packaging Takes Cues from Shopping Lists
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3
Prehistoric Popsicle Treats
Prehistoric Popsicle Treats
This Popsicle for Kids Includes a Surprise Inside Its Frozen Core
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2
Artful Ingredient Branding
Artful Ingredient Branding
Agata Jeziurska Creates Bold Packaging for Spices Like Garlic and Chili
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1
Elegant Honey Jar Branding
Elegant Honey Jar Branding
These Jars of Honey Feature Hand-Drawn Pencil Sketches
<