The top May 2016 food branding ideas reveal a major shift away from large multi-packs in favor of portable single-serve options. One of the best examples of this are pickles that are individually packaged in plastic pouches, which is a clear move away from heavy family-sized glass jars.
Other familiar food products like sour cream, soy sauce and ice cream are now being reinvented in new formats that calls for packaging in squeezable tubes, capsules and aerosol cans.
As well as becoming smaller in size, many food packaging examples are being given at least one other secondary purpose to make it useful after its contents have been emptied. For example, Push for Pizza boxes were designed with a built-in pipe in celebration of 420.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 92%
Freshness 8%
