KiMs' 'ALL IN' is a collection of potato snacks that have been inspired by meat flavors like burgers, chili and beef as a standalone ingredient. These KiMs potato chips have names like Much Chili, Epic Beef and Cheezburger that take inspiration from Internet memes and youth culture. This theme is also reflected on the rebellious designs and quirky taglines on the potato chip bags. As such, ALL IN potato chips were designed to go after the types of young target audiences who can appreciate when traditional frameworks are disregarded.
The ALL IN range also includes a Pizzza flavor, which steps outside of the beef theme that the rest of the products follow.
These unique potato chips are in line with a number of other snack food products that are offering consumers a lighter way to enjoy flavors that can only be found in full meals.
What's Driving This Trend
- Meat-inspired Snacks
- There is an opportunity for the development of more meat-inspired snack products like KiMs' 'ALL IN' chip flavors.
- Meme-inspired Snack Branding
- Young target audiences could be interested in potato chip brands with rebellious designs and quirky taglines inspired by internet memes like KiMs' 'ALL IN' chip packaging.
- Lighter Flavors in Snacks
- Food businesses can continue to explore and innovate with flavors from full meals that can be incorporated in snack products, as seen with KiMs' 'ALL IN' range.
Who This Affects Most
- Snack Foods
- In the snack food industry, there is an opportunity for companies to introduce meat-inspired products and innovative flavor profiles like KiMs' 'ALL IN' potato chips.
- Youth Marketing
- Marketing departments targeting young audiences could seek inspiration from 'ALL IN' potato chips' branding strategy of using internet memes, rebellious designs and colorful packaging.
- Food Packaging Design
- Food and snack packaging firms can explore redesigning packaging strategies and techniques to create visually appealing designs and branding experiences for young audiences.
