Kellogg recently announced that it is teaming up with Dr Pepper Snapple to launch two new Pop-Tarts flavors. The partnership caters to a growing demand for creative new products inspired by familiar flavors.
The new Pop-Tarts flavors come from popular sodas made by Dr Pepper Snapple: A&W Root Beer and Crush Orange. The former is described as "bubbling with root-beer flavored filling," while the later features a "citrus-flavored filling" that is tangy yet refreshing. In addition to the bold new flavors, the new Pop-Tarts feature the same portable format that makes them ideal for eating breakfast on the go.
While the partnership does not follow the growing shift towards healthier food products made from more natural ingredients, it does cater to a significant portion of the population that is more interested in trying new and exciting flavor combinations.