'Soyoness' produces a simple mayo for vegans that's homemade, entirely handcrafted and most often, shared between friends. In order to communicate the simplicity of its approach and its product, Soyoness' vegan mayonnaise jars feature labels that have been printed on a richly textured paper and manually applied to each container.
The rise of plant-based eating has opened up a whole new market for egg-free mayonnaise. In addition to producing traditional mayonnaise sandwich spreads, companies like Hellmann's and Sir Kensington's have begun offering eggless mayo for vegans in order to appeal to the changing needs of consumers.
Rather than being a loud competitor in this burgeoning segment of the food industry, Soyoness' alternative spread uses minimal imagery and text that forms a style that's able to speak for itself.