Plant-Based Egg Salads

Umami United & KENKO Mayonnaise Created Ready-to-Eat Marude Tamago Salad

Umami United and KENKO Mayonnaise teamed up to develop a plant-based egg salad featuring realistic plant-based eggs and egg-free mayonnaise. The ready-to-eat Marude Tamago Salad is the newest launch from KENKO’s new plant-based food brand, HAPPY!! with VEGE, and it caters to a wide range of people with different dietary needs and preferences. This plant-based egg salad is ready to be savored with vegetables or spread over toast.

To achieve the realistic look, texture and performance of eggs, Umami United uses traditional Japanese ingredients such as konjac flour and soy. In the formula, umami flavor from upcycled wood ear mushrooms is also present as part of a proprietary fermentation process.

Umami United sees the potential to develop an egg white replacer for the bakery and confectionery industries.

Realistic Plant-based Eggs
The development of realistic plant-based eggs opens opportunities for a range of plant-based food innovations.
Egg-free Mayonnaise
The creation of egg-free mayonnaise allows for the expansion of plant-based condiment options.
Umami Flavor From Mushrooms
Utilizing umami flavor from mushrooms presents new avenues for enhancing the taste of plant-based foods.

Industries Being Reshaped

Plant-based Food
The plant-based food industry can explore new possibilities with the launch of ready-to-eat plant-based egg salads.
Bakery
The bakery industry has an opportunity to develop an egg white replacer using plant-based alternatives.
Confectionery
The confectionery industry can benefit from the innovation of plant-based egg white substitutes for a variety of sweet treats.
SCORE
1.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 2%
Activity 9%
Freshness 21%