Intended to give consumers a taste of where the product originated, the Great Ocean Road Dairy cheese packages and milk branding is focused on being real.
Covered in photography ranging from farmers getting the milk, to youngsters interacting with the cows the Great Ocean Road Dairy branding is focused on simplicity and authenticity.
The milk and cheese packages were created by Leo Burnett Melbourne as a way to help fill the disconnection that can exist between brand and consumers. Shoppers will purchase a product, but probably won't know much about the origins it has.
The Great Ocean Road Dairy packaging looks to offer a view of the farm where the product came from, which appeals greatly to those part of the real food movement.