Danone's new Light & Free Greek yogurt range is designed to appeal to health-conscious women. With more consumers concerned about the consumption of fat and added sugars, there is a growing demand for better-for-you versions of popular products. This yogurt range is specifically designed to appeal to women who are watching what they eat.
The new Light & Free range consists of Greek-style yogurt in five popular fruit flavors: cherry, peach, raspberry, strawberry and blueberry. Unlike other Greek yogurts, the products in this new line are free from fat and added sugars. As a result, each yogurt only consists of 58 to 61 calories per serving, which is 30 percent less than the amount of calories found in most full-fat yogurts.
To make the product even more appealing to women, the yogurts feature fashion-inspired packaging that helps the range stand out from comparable products.
Key Themes Behind This Trend
- Health-conscious Greek Yogurts
- Development of Greek yogurt lines that cater to the health-conscious consumers who are concerned about the consumption of fat and added sugars.
- Better-for-you Yogurts
- Growing demand for healthier versions of popular products, resulting in the manufacturing of Greek yogurt products free from fat and added sugars.
- Fashion-inspired Packaging
- Fashion-inspired packaging that helps the yogurt line stand out from its competitors.
Where This Applies
- Dairy Industry
- The dairy industry is one of the primary industries that can take advantage of the demand for health-conscious Greek yogurts and create new lines of healthier products.
- Food and Beverage Industry
- The food and beverage industry can take advantage of the growing demand for better-for-you products and develop new healthier versions of their popular products.
- Packaging Industry
- The packaging industry has an opportunity to develop more innovative and unique packaging designs that can help products stand out from their competitors in the market.
