Brownes Dairy The Greek is Free from Added Sugar and Thickly Set
Michael Hemsworth — September 1, 2021 — Marketing
References: brownesdairy.au & foodbev
The Brownes Dairy The Greek yogurt is launching from the Australia-based dairy company as an adult-focused product that will help to satisfy the changing preferences of adult consumers.
The yogurt features a new recipe that features an enhanced taste and texture along with both pre and probiotics without any added sugar in the mix. The yogurt comes in Unsweetened and Honey Sweetened flavor options, and is crafted using milk sourced from South West Western Australia farmers and produced in the same region.
Brownes spokesperson Nicole Ohm commented on the new Brownes Dairy The Greek yogurt saying, "Yogurt is unique in that it delivers on both health and taste. Modern-styled Greek yogurt has surged in popularity globally after becoming a staple in the well-heeled trendy cafes of New York, London and Paris. We are bringing this trend to the cafes and kitchens of the people of Perth and Western Australia. West Australians love Brownes’ yogurt but The Greek is next level and the first time Brownes has crafted a new yogurt recipe specifically for adults. This one is for the top shelf of the fridge, out of reach of little mouths and hands.”
The yogurt features a new recipe that features an enhanced taste and texture along with both pre and probiotics without any added sugar in the mix. The yogurt comes in Unsweetened and Honey Sweetened flavor options, and is crafted using milk sourced from South West Western Australia farmers and produced in the same region.
Brownes spokesperson Nicole Ohm commented on the new Brownes Dairy The Greek yogurt saying, "Yogurt is unique in that it delivers on both health and taste. Modern-styled Greek yogurt has surged in popularity globally after becoming a staple in the well-heeled trendy cafes of New York, London and Paris. We are bringing this trend to the cafes and kitchens of the people of Perth and Western Australia. West Australians love Brownes’ yogurt but The Greek is next level and the first time Brownes has crafted a new yogurt recipe specifically for adults. This one is for the top shelf of the fridge, out of reach of little mouths and hands.”
Trend Themes
1. Adult-focused Yogurt Products - Adult-focused yogurt products are becoming more popular by offering enhanced taste and texture along with pre and probiotics and no added sugar.
2. Craft and Locally Sourced Products - Consumers are looking for products with high-quality ingredients, especially those that are locally sourced or crafted in a unique way.
3. Health-conscious Foods - Healthy food options are in high demand, with consumers willing to pay more for products that meet their dietary needs and preferences.
Industry Implications
1. Dairy Industry - Dairy companies can innovate by offering more adult-focused yogurt products that are made with high-quality, locally sourced ingredients and offer added health benefits.
2. Health and Wellness Industry - Health and wellness companies can create new products or services that cater to the growing demand for health-conscious foods, such as adult-focused yogurt products.
3. Retail Industry - Retailers can take advantage of the demand for adult-focused yogurt products by offering a variety of options from different brands, and highlighting locally sourced or crafted products.
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