N'eat Natural Energy recently underwent a redesign and came out the other side better for it. Embracing a playful branding that not only reflects its healthy attributes but also conveys the soft, chewy, fruity properties of each bar, people are able to get a sense of what they're in for just by looking at it.
Designed by packaging design experts Mayday London, N'eat Natural Energy reinforces its natural healthy goodness through its on-pack copy. The packs feature the line ‘no nasties, just N’eat’ and the line ‘good for you, good for orangutans’ appears on shelf displays to support the unique brand claim that no palm oil is used in the production of these products. Overall, people will be attracted to the underlying ethos of the brand, which is reflected in its branding.