The look of the newest iteration of Yo Sushi is undeniably bold, playful and modern. Inspired by the look of anime and manga, the concept by the rebranding has been dubbed, 'This is Tokyo.' In order to highlight the “authenticity of the dishes on the menu," everything from the images, patterns and Kanji script comes together as a cohesive visual.
Set to be used in a myriad of ways from A-boards and menu boards to interior graphics and window wraps, the redesign of Yo Sushi also takes on an editorial feel. &Smith director Dan Bernstein explains, "It gave us the chance to show some nice snippets of art, fashion and music alongside their food. The idea is that the editorial content will change four or five times a year.”
Key Themes Behind This Trend
- Manga-inspired Branding
- Disruptive Innovation Opportunity: Explore the potential of incorporating manga-inspired branding in various industries to create bold and playful visual identities.
- Authentic Cuisine Visuals
- Disruptive Innovation Opportunity: Utilize authentic imagery, patterns, and script to visually highlight the authenticity of dishes on menus across different food and beverage establishments.
- Editorial-style Branding
- Disruptive Innovation Opportunity: Incorporate editorial content alongside the core offerings of businesses, allowing for dynamic and ever-changing visual experiences that engage customers.
Where This Applies
- Restaurant Industry
- Disruptive Innovation Opportunity: Introduce manga-inspired branding in restaurant establishments to create a unique and visually captivating dining experience.
- Graphic Design Industry
- Disruptive Innovation Opportunity: Apply manga-inspired design elements in graphic design projects to infuse a bold, playful, and modern aesthetic into various visual communications.
- Fashion Industry
- Disruptive Innovation Opportunity: Embrace manga and anime-inspired visuals in fashion branding and campaigns to capture the attention of a target audience seeking vibrant and trend-setting styles.
