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The Saucisson de Campagne Wrapping Captures the Country Using Straw

 - Apr 21, 2016
References: cargocollective & retaildesignblog.net
Julien Suzanne captures the rustic aesthetic of the Saucission de Campagne brand of country sauces with a conceptual packaging design comprised of hay and straw to give the consumer the unmistakable initial impression of the farm to table quality of the product. The packaging is a box comprised of a lid and base made from compressed hay that contains two quality dry sausages inside.

While most food packaging aims to provide a long-lasting wrapper that sustains and protects the food inside with synthetic materials such as plastic, Suzanne' packaging is made using the same raw and natural ingredients that are reflected in the sausages. The box is made from green hay tightly bound to create a nest of sorts that the sausages are cased in. A paper wrapper then covers the box to add a convenient carrying handle.