Paper-Made Shrink Wrap Packaging

The 'TrayWrap' Paper Solution is Plastic-Free

The 'TrayWrap' paper solution has been created in partnership between Mondi and Meurer as a secondary paper packaging solution for the food and drink industry.

The packaging is made with Mondi's Advantage StretchWrap and is presently used by a coffee brand for keeping 12 packages of coffee securely bundled together during transport. The packaging is kept firmly in place with sous to six adhesive dots on the bottom portion, which is paired with a corrugated tray. The incorporation of pre-punched folding points support improved stability on each of the open sides.

Business Development Manager, Kraft Paper at Mondi Larsgoran Berglund spoke on the 'TrayWrap' paper solution saying, "Our aim is to be always innovating and providing solutions that work for the product, the customer and the environment. By working closely with Meurer, we are jointly mapping out a path to sustainability that is convenient for customers, supporting them in achieving their own sustainability goals.”

Plastic-free Packaging
The shift toward using paper-based alternatives like the 'TrayWrap' highlights a burgeoning trend in eco-friendly packaging solutions.
Adhesive Innovations
The integration of adhesive dots in packaging design reveals opportunities for optimizing product stability during transport with minimal material usage.
Pre-punched Folding Points
Incorporating pre-punched folding points in packaging to enhance structural integrity shows a trend towards smarter packaging designs.

Who This Affects Most

Food and Beverage Packaging
The need for sustainable secondary packaging solutions in the food and drink industry is driving innovation in material sciences.
Sustainable Materials
Innovations in sustainable materials, like the 'TrayWrap,' are transforming how various industries approach eco-friendly packaging.
Logistics and Transportation
Advancements in packaging solutions directly impact the logistics industry by improving the efficiency and stability of product transport.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 76%
Freshness 28%