Docked at the Victoria Embankment along London's Thames River, the Good Ship Benefit is an immersive beauty pop-up that recently kicked off with a playful VIP event. Open to the public from April 8, the multi-storey pop-up experience from premium beauty brand Benefit is expected to remain open at its docked location for five months.
The immersive event featured canapes inspired by the brand's home city of San Francisco, with Laura Whitmore performing a DJ set. The event introduced VIPs to the three-tiered Good Ship Benefit experience, which is spread across three branded spaces including outdoor Hoola Decks with Tiki bar, the "Porefessional Vault,' a 1960's Bond-style lounge serving lychee martinis.
The Good Ship Benefit is expected to host a number of events including bottomless brunches, fitness classes, afternoon teas and much more throughout its five-month duration.