Rather than identifying its newest assortment of smartphone accessories for the LG G5 smartphone as "add-ons," LG is branding this product collection as the 'LG G5 Friends.' This playful accessory collection includes everything from a VR headset to a 360-degree camera and a battery pack, which are all being sold in the brand's Friends Marketplace.
Beyond just having a name that will appeal to young consumers, this collection and store represents a new direction from LG. In the future, there are plans to open the store to developers who build a certified Friend or G5 module, which would create a whole new relationship between consumers and the brand with an emphasis on customization.
In order to promote the LG Friends Marketplace, a fun site has been set up by LG featuring a number of games that can be played.