After the Mad Jack Premium Apple Lager was introduced to Canada last year, it became award-winning and one of the most popular flavored malt beverages on the market. Now, Mad Jack is continuing to push the envelope with the all-new Mad Jack Premium Hard Root Beer and Mad Jack Premium Ginger Flavoured Lager.
The hard soda beverage has comforting notes of cinnamon, cloves, wintergreen, anise and vanilla bean, while the ginger-flavored lager boasts an unexpected hint of lime. Both beverages are brewed in Canada and consist of 5% alcohol by volume.
On what's driving the expansion of Mad Jack, Marketing Manager Madeline Burch says: "Taste palates continue to evolve, increasing the demand for sweeter alcohol-based beverages while also paving the way for more creative experimentation."