To convey some of the effects of drinking absinthe, this concept for absinthe bottles by Yevgeny Razumov and Pavel Gubin imagines packaging that's disrupted by a "glitch."
The bottles adopt a fairly conventional shape overall, barring the center of the bottles that are warped and distorted so that the label is beyond recognition. Outside of the swirl of colors, the branding for 'Absinthesis' can be seen, introducing the high-quality "Absinthe Supérieure."
As well as featuring a green-tinged bottle for the original recipe, this concept imagines that there would be other color-coded varieties that differ in color based on the extracts that would be added to each absinthe drink, such as blue lotus and red pomegranate.
What's Driving This Trend
- Glitch Packaging
- The concept of 'glitch' packaging disrupts conventional bottle designs, offering a unique and eye-catching aesthetic.
- Color-coded Varieties
- Color-coded varieties of absinthe introduce a visual distinction based on the extracts added, enhancing consumer experience and choice.
- Distorted Labels
- Warped and distorted labels on absinthe bottles create a mysterious and intriguing impression, capturing attention and curiosity.
Who This Affects Most
- Alcoholic Beverages
- The alcoholic beverages industry can explore disruptive packaging designs, such as glitch-inspired concepts, to stand out in a competitive market.
- Graphic Design
- The graphic design industry has an opportunity to experiment with warped and distorted label designs, creating unique branding experiences for clients.
- Consumer Goods
- Consumer goods companies can leverage color-coded varieties in packaging to enhance product differentiation and attract a broader consumer base.
