The top May 2016 alcohol marketing ideas showcase both innovative advertising campaigns and unique product offerings in the realm of beer, wine and spirits.
In terms of experiential campaigns, premium tequila brand Patron recently kicked off their 2016 event series, the Art of Patron. The immersive experience was hosted in London and aimed to provide a glimpse of what the international event series will entail. With a VR tour of the brand's Mexican distillery to a masterclass with brand specialists, the series is an example of a brand satisfying the consumer desire for meaningful face-to-face interaction with their favorite brands.
Separately, the craft scene continues to flourish, introducing a number of unique approaches to branding and packaging that succeed in communicating the small-batch values of the brand from the store shelf.
Top 50 Alcohol Marketing Ideas in May
More Stats +/-
Rugged Camping Coolers
Adult Ball Pit Bars
Smart Wine Bottles
Immersive Tequila Event Tastings
Multifunctional Wine Boxes
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.