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Top 50 Alcohol Marketing Ideas in May

From Anti-Aging Gin Drinks to Brewery Tap Beacons

— May 14, 2016 — Marketing
The top May 2016 alcohol marketing ideas showcase both innovative advertising campaigns and unique product offerings in the realm of beer, wine and spirits.

In terms of experiential campaigns, premium tequila brand Patron recently kicked off their 2016 event series, the Art of Patron. The immersive experience was hosted in London and aimed to provide a glimpse of what the international event series will entail. With a VR tour of the brand's Mexican distillery to a masterclass with brand specialists, the series is an example of a brand satisfying the consumer desire for meaningful face-to-face interaction with their favorite brands.

Separately, the craft scene continues to flourish, introducing a number of unique approaches to branding and packaging that succeed in communicating the small-batch values of the brand from the store shelf.
6.7
Score
Popularity
Activity
Freshness
50
Modern Bluesy Cans
Modern Bluesy Cans
The A Pale Mosaic Beer Looks as Crisp and Clean as It Tastes
<
49
Intergalactic Craft Beers
Intergalactic Craft Beers
'The Final Frontier' is a Craft Beer Inspired by Star Trek
<
48
Craft Brew Locating Apps
Craft Brew Locating Apps
This Beer App Helps You Find Schlafly Beers In Bars Near You
<
47
Boxing Bicultural Beer Ads
Boxing Bicultural Beer Ads
This Macho Ad is the First Tecate National Campaign in the US
<
46
Connected Wine Dispensers
Connected Wine Dispensers
The Somm Wine Dispenser Uses the Internet of Things
<
45
Potent Alcoholic Root Beers
Potent Alcoholic Root Beers
This Craft Beer is Twice as Alcoholic as Its Predecessor
<
44
Keg-Optimizing Apps
Keg-Optimizing Apps
The Petainer App Helps Small Brewers Reap Logistical Benefits While Brewing
<
43
Automated Beer Brewing Machine
Automated Beer Brewing Machine
Artbrew Makes Creating Craft Home Beer as Easy as Pushing a Button
<
42
Maple Mint Cocktails
Maple Mint Cocktails
This Seasonal Vodka Spritzer Recipe is a Refreshing Springtime Beverage
<
41
Fruity Citrus Wines
Fruity Citrus Wines
The Grapefruit Rosé Offers Consumers a Lighter and More Refreshing Wine Option
<
40
Southern Burger Parlors
Southern Burger Parlors
The Pharmacy in Nashville is a Burger Parlor and Beer Garden
<
39
Rock Band-Inspired Beers
Rock Band-Inspired Beers
The Swedish Band 'Opeth' is Set to Release a New Pale Ale
<
38
Watering Can-Inspired Pitchers
Watering Can-Inspired Pitchers
The La Tienda Glass Porron Wine Pitcher Pours Wine in a Slim Line
<
37
Antioxidant Matcha Wines
Antioxidant Matcha Wines
Tea Company Itokyuemon Makes Green Tea Wine
<
36
Boozy Adult Piñatas
Boozy Adult Piñatas
The Nipyatas Are Filled with Mini Bottles of Alcohol Instead of Candy
<
35
Healthier Lifestyle Beers
Healthier Lifestyle Beers
Smart Beer is New York State's First Organic Brew
<
34
Experimental Beer Beverages
Experimental Beer Beverages
Mad Jack Now Makes Hard Root Beer and Ginger-Flavored Lager
<
33
Spicy Floral Cocktails
Spicy Floral Cocktails
This Spring Paloma Drink Adds Heat to Represent the Warmer Climate
<
32
Co-Branded Beverage Ads
Co-Branded Beverage Ads
This Casa Noble Tequila Ad Features Also Promotes Corona Beer
<
31
Fantasy Show Craft Beers
Fantasy Show Craft Beers
The 'Seven Kingdoms Hoppy Wheat Ale' is Inspired by Game of Thrones
<
30
Multi-Beverage Pint Glasses
Multi-Beverage Pint Glasses
Stable Goods' Pint Glass Can Be Used For Cold and Hot Beverages Alike
<
29
Map-Inspired Beer Branding
Map-Inspired Beer Branding
Dargett Craft Brewery Takes Cues From the Babylonian World Map
<
28
Smuggling-Oriented Plastic Flasks
Smuggling-Oriented Plastic Flasks
'Slick Shotz' Make Creating and Carrying Alcoholic Shots Simple
<
27
Drink Matchmaking Events
Drink Matchmaking Events
A World of Gin's 'Ginder' Event Matches Drinker with a Gin and Tonic
<
26
Mixology-Inspired Beer
Mixology-Inspired Beer
Trailblazer Brewery's Newest Artisan Beers Take After Renowned Cocktails
<
25
Anti-Aging Gin Drinks
Anti-Aging Gin Drinks
'Anti-AGin' from Bompas & Parr Boasts Age-Defying Botanical Ingredients
<
24
Casual Clubhouse Venues
Casual Clubhouse Venues
Nashville's Pinewood Social is a Quaint Retro Entertainment Complex
<
23
Brewery Tap Beacons
Brewery Tap Beacons
Schlafly Beer is Enhancing Its Brewery Bar Technology with Beacons
<
22
Distorted Absinthe Bottles
Distorted Absinthe Bottles
This Concept for 'Absinthesis' Imagines Packaging with a Glitch
<
21
Liquor-Filled Pinatas
Liquor-Filled Pinatas
The 'Nipayata!' Party Pinata Comes Packed with Mini Bottles of Booze
<
20
Fox-Branded Craft Brews
Fox-Branded Craft Brews
This Luxembourg Craft Beer Boasts a Charming Fox Mascot
<
19
Cinematic Fantasy Cocktails
Cinematic Fantasy Cocktails
These Upscale Drinks Celebrate the Houses From Game of Thrones
<
18
Two-In-One Shooters
Two-In-One Shooters
Twisted Shotz Combines Two Liqueurs in a Single Ready-to-Drink Shot
<
17
Two-Piece Travel Flasks
Two-Piece Travel Flasks
The Grappa Nonino Flask Comes with a Removable Cup for Drinking on the Go
<
16
Ball-Catching Beer Pong Nets
Ball-Catching Beer Pong Nets
The 'PongCaddie' Ensures Beer Pong Games are Kept Clean
<
15
Chip Pairing Charts
Chip Pairing Charts
This Snack Food Guide Suggests Beer Types to Serve with Kettle Brand Chips
<
14
Spirited Mezcal Bottles
Spirited Mezcal Bottles
This Mezcal Bottle Design Celebrates the Vibrant Culture of Mexico
<
13
Boozy Sparkling Water Beverages
Boozy Sparkling Water Beverages
The Truly Spiked & Sparkling Range Puts an Adult Twist on Water
<
12
Pre-Mixed Cocktail Capsules
Pre-Mixed Cocktail Capsules
These Cocktail Pods Make It Easy for Users to Mix Drinks at Home
<
11
Fast Casual Cocktail Menus
Fast Casual Cocktail Menus
This Chain is Now Serving Craft Cocktails at One of Its Locations
<
10
Sensory Cognac Ads
Sensory Cognac Ads
These Print Ads from Hennessy Awaken One's Senses
<
9
Pop-Up Cocktail Lounges
Pop-Up Cocktail Lounges
The Cumberland Pop-Up Bar Offers Signature Drinks and Cocktails
<
8
Smart Wine Bottles
Smart Wine Bottles
Kuvee Extends the Life of an Open Wine Bottle to 30 Days
<
7
Cherry Blossom Bars
Cherry Blossom Bars
Suntory's London Whiskey Bar Celebrates Japan's Sakura Season
<
6
WiFi-Enabled Wine Bottles
WiFi-Enabled Wine Bottles
This Startup Has Created the World's First Smart Wine Bottle
<
5
Rugged Camping Coolers
Rugged Camping Coolers
The Igloo Trailmate is an All-Terrain Wheeled Cooler Ready for Long Hauls
<
4
Immersive Tequila Experiences
Immersive Tequila Experiences
The Art of Patrón Event Series Celebrates The Brand's Vision
<
3
Multifunctional Wine Boxes
Multifunctional Wine Boxes
The Viajes de un Catador Box Wine Packaging is for Storage and Serving
<
2
Immersive Tequila Event Tastings
Immersive Tequila Event Tastings
The Art of Patron Event Series Launched in London's Shoreditch
<
1
Adult Ball Pit Bars
Adult Ball Pit Bars
This Event Combines the Fun of a Ball Pit with Adult-Oriented Drinks
<