Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Top 50 Alcohol Marketing Ideas in May

From Anti-Aging Gin Drinks to Brewery Tap Beacons

— May 14, 2016 — Marketing
The top May 2016 alcohol marketing ideas showcase both innovative advertising campaigns and unique product offerings in the realm of beer, wine and spirits.

In terms of experiential campaigns, premium tequila brand Patron recently kicked off their 2016 event series, the Art of Patron. The immersive experience was hosted in London and aimed to provide a glimpse of what the international event series will entail. With a VR tour of the brand's Mexican distillery to a masterclass with brand specialists, the series is an example of a brand satisfying the consumer desire for meaningful face-to-face interaction with their favorite brands.

Separately, the craft scene continues to flourish, introducing a number of unique approaches to branding and packaging that succeed in communicating the small-batch values of the brand from the store shelf.
6.8
Score
Popularity
Activity
Freshness
50
Modern Bluesy Cans
Modern Bluesy Cans
The A Pale Mosaic Beer Looks as Crisp and Clean as It Tastes
<
49
Craft Brew Locating Apps
Craft Brew Locating Apps
This Beer App Helps You Find Schlafly Beers In Bars Near You
<
48
Intergalactic Craft Beers
Intergalactic Craft Beers
'The Final Frontier' is a Craft Beer Inspired by Star Trek
<
47
Boxing Bicultural Beer Ads
Boxing Bicultural Beer Ads
This Macho Ad is the First Tecate National Campaign in the US
<
46
Automated Beer Brewing Machine
Automated Beer Brewing Machine
Artbrew Makes Creating Craft Home Beer as Easy as Pushing a Button
<
45
Connected Wine Dispensers
Connected Wine Dispensers
The Somm Wine Dispenser Uses the Internet of Things
<
44
Keg-Optimizing Apps
Keg-Optimizing Apps
The Petainer App Helps Small Brewers Reap Logistical Benefits While Brewing
<
43
Potent Alcoholic Root Beers
Potent Alcoholic Root Beers
This Craft Beer is Twice as Alcoholic as Its Predecessor
<
42
Maple Mint Cocktails
Maple Mint Cocktails
This Seasonal Vodka Spritzer Recipe is a Refreshing Springtime Beverage
<
41
Rock Band-Inspired Beers
Rock Band-Inspired Beers
The Swedish Band 'Opeth' is Set to Release a New Pale Ale
<
40
Fruity Citrus Wines
Fruity Citrus Wines
The Grapefruit Rosé Offers Consumers a Lighter and More Refreshing Wine Option
<
39
Watering Can-Inspired Pitchers
Watering Can-Inspired Pitchers
The La Tienda Glass Porron Wine Pitcher Pours Wine in a Slim Line
<
38
Southern Burger Parlors
Southern Burger Parlors
The Pharmacy in Nashville is a Burger Parlor and Beer Garden
<
37
Antioxidant Matcha Wines
Antioxidant Matcha Wines
Tea Company Itokyuemon Makes Green Tea Wine
<
36
Boozy Adult Piñatas
Boozy Adult Piñatas
The Nipyatas Are Filled with Mini Bottles of Alcohol Instead of Candy
<
35
Co-Branded Beverage Ads
Co-Branded Beverage Ads
This Casa Noble Tequila Ad Features Also Promotes Corona Beer
<
34
Experimental Beer Beverages
Experimental Beer Beverages
Mad Jack Now Makes Hard Root Beer and Ginger-Flavored Lager
<
33
Healthier Lifestyle Beers
Healthier Lifestyle Beers
Smart Beer is New York State's First Organic Brew
<
32
Spicy Floral Cocktails
Spicy Floral Cocktails
This Spring Paloma Drink Adds Heat to Represent the Warmer Climate
<
31
Fantasy Show Craft Beers
Fantasy Show Craft Beers
The 'Seven Kingdoms Hoppy Wheat Ale' is Inspired by Game of Thrones
<
30
Multi-Beverage Pint Glasses
Multi-Beverage Pint Glasses
Stable Goods' Pint Glass Can Be Used For Cold and Hot Beverages Alike
<
29
Map-Inspired Beer Branding
Map-Inspired Beer Branding
Dargett Craft Brewery Takes Cues From the Babylonian World Map
<
28
Distorted Absinthe Bottles
Distorted Absinthe Bottles
This Concept for 'Absinthesis' Imagines Packaging with a Glitch
<
27
Drink Matchmaking Events
Drink Matchmaking Events
A World of Gin's 'Ginder' Event Matches Drinker with a Gin and Tonic
<
26
Smuggling-Oriented Plastic Flasks
Smuggling-Oriented Plastic Flasks
'Slick Shotz' Make Creating and Carrying Alcoholic Shots Simple
<
25
Casual Clubhouse Venues
Casual Clubhouse Venues
Nashville's Pinewood Social is a Quaint Retro Entertainment Complex
<
24
Anti-Aging Gin Drinks
Anti-Aging Gin Drinks
'Anti-AGin' from Bompas & Parr Boasts Age-Defying Botanical Ingredients
<
23
Liquor-Filled Pinatas
Liquor-Filled Pinatas
The 'Nipayata!' Party Pinata Comes Packed with Mini Bottles of Booze
<
22
Cinematic Fantasy Cocktails
Cinematic Fantasy Cocktails
These Upscale Drinks Celebrate the Houses From Game of Thrones
<
21
Mixology-Inspired Beer
Mixology-Inspired Beer
Trailblazer Brewery's Newest Artisan Beers Take After Renowned Cocktails
<
20
Fox-Branded Craft Brews
Fox-Branded Craft Brews
This Luxembourg Craft Beer Boasts a Charming Fox Mascot
<
19
Two-In-One Shooters
Two-In-One Shooters
Twisted Shotz Combines Two Liqueurs in a Single Ready-to-Drink Shot
<
18
Brewery Tap Beacons
Brewery Tap Beacons
Schlafly Beer is Enhancing Its Brewery Bar Technology with Beacons
<
17
Ball-Catching Beer Pong Nets
Ball-Catching Beer Pong Nets
The 'PongCaddie' Ensures Beer Pong Games are Kept Clean
<
16
Two-Piece Travel Flasks
Two-Piece Travel Flasks
The Grappa Nonino Flask Comes with a Removable Cup for Drinking on the Go
<
15
Chip Pairing Charts
Chip Pairing Charts
This Snack Food Guide Suggests Beer Types to Serve with Kettle Brand Chips
<
14
Spirited Mezcal Bottles
Spirited Mezcal Bottles
This Mezcal Bottle Design Celebrates the Vibrant Culture of Mexico
<
13
Pre-Mixed Cocktail Capsules
Pre-Mixed Cocktail Capsules
These Cocktail Pods Make It Easy for Users to Mix Drinks at Home
<
12
Boozy Sparkling Water Beverages
Boozy Sparkling Water Beverages
The Truly Spiked & Sparkling Range Puts an Adult Twist on Water
<
11
Fast Casual Cocktail Menus
Fast Casual Cocktail Menus
This Chain is Now Serving Craft Cocktails at One of Its Locations
<
10
Sensory Cognac Ads
Sensory Cognac Ads
These Print Ads from Hennessy Awaken One's Senses
<
9
Pop-Up Cocktail Lounges
Pop-Up Cocktail Lounges
The Cumberland Pop-Up Bar Offers Signature Drinks and Cocktails
<
8
Cherry Blossom Bars
Cherry Blossom Bars
Suntory's London Whiskey Bar Celebrates Japan's Sakura Season
<
7
Smart Wine Bottles
Smart Wine Bottles
Kuvee Extends the Life of an Open Wine Bottle to 30 Days
<
6
WiFi-Enabled Wine Bottles
WiFi-Enabled Wine Bottles
This Startup Has Created the World's First Smart Wine Bottle
<
5
Multifunctional Wine Boxes
Multifunctional Wine Boxes
The Viajes de un Catador Box Wine Packaging is for Storage and Serving
<
4
Rugged Camping Coolers
Rugged Camping Coolers
The Igloo Trailmate is an All-Terrain Wheeled Cooler Ready for Long Hauls
<
3
Immersive Tequila Experiences
Immersive Tequila Experiences
The Art of Patrón Event Series Celebrates The Brand's Vision
<
2
Immersive Tequila Event Tastings
Immersive Tequila Event Tastings
The Art of Patron Event Series Launched in London's Shoreditch
<
1
Adult Ball Pit Bars
Adult Ball Pit Bars
This Event Combines the Fun of a Ball Pit with Adult-Oriented Drinks
<